Interest
Sega Announces Racing Around the World Campaign With Red Bull
posted on by Ken Iikura-Gross
Sega announced that its popular Sonic the Hedgehog character has partnered with energy drink and extreme sports brand Red Bull for a “high-octane year of Racing around the world.” The announcement features a two-and-a-half-minute video of Sonic racing Red Bull high-speed stunt driver Brandon Semenuk:
Sega's press release notes this is the Sonic Team's brand campaign for this year. It will promote the upcoming game Sonic Racing: CrossWorlds and will “unite the Sonic community by drive, encouraging fans to tap into their full potential and go above and beyond.”
Semenuk said, “Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one. Getting to work with SEGA on this project was full circle–bringing racing into more people's hands the same way it started for me.”
Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing, added, “The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits.” Churchill continued, “Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope it brings fans together and allows them to experience the excitement of the Sonic Racing universe like never before.”
The Game Awards 2024 announced Sonic Racing: CrossWorlds in December. The game will launch on the PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC via Steam and the Epic Games Store. The Sonic the Hedgehog YouTube channel released a minute-and-a-half trailer on February 13, but as of press time, no release date has been announced.
Sources: Email correspondence, Sonic the Hedgehog's X/Twitter account, Sonic the Hedgehog's YouTube channel (link 2), Racing Around the World's website
