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TOKYOPOP x KINOKUNIYA USA Announce Scenes From Lullaby of the Dawn: Celebrating 1.7 Million Copies Sold

Catch a special summer exhibit of artwork from the hit BL manga series at 8 Kinokuniya USA store locations in 5 U.S. states this summer

Los Angeles, CA – Publisher TOKYOPOP and Japanese bookseller Kinokuniya USA proudly announce a special in-store activation for North America exhibiting a gallery of artwork from the bestselling manga LULLABY OF THE DAWN.

Scenes From Lullaby of the Dawn: Celebrating 1.7 Million Copies Sold travels to 8 U.S. Kinokuniya locations during July and August. The exhibits run for 10-days each at Kinokuniya stores in 5 states.

Store Location Schedule Conventions
Katy, TX July 3-13 Anime Matsuri (7/10-7/13)
Austin, TX July 18-27  
Atlanta, GA August 1-10  
New York, NY August 21-31 AnimeNYC (8/21-7/24)
Los Angeles, CA July 3-13 Anime Expo (7/3-7/6)
Santa Anita, CA July 18-27  
San Francisco,
CA August 1-10  
Seattle, WA August 21-31

LULLABY OF THE DAWN's depiction of a romance between a shaman and a loyal villager won first place in the Best Comic category in the 2022 Chill Chill BL Awards. The story, by creator Ichika Yuno, is set in an original fantasy world with unique elements and settings that have captivated a devoted global fan base. In Japan, LULLABY OF THE DAWN is published by ShuCream, Inc. The series is published in English by TOKYOPOP under its LoveLove imprint.

Browse all current releases: HERE

Copies of LULLABY OF THE DAWN as well as a variety of other officially licensed merchandise, including art prints, postcard sets, sticker packs and more, will be available for purchase at all participating Kinokuniya locations.

“We're very proud to partner with Kinokuniya USA to present this special exhibit for manga fans,” says Owais Farooqui, Director of Marketing and Sales, TOKYOPOP. “Several dates also coincide with some of North America's biggest summer anime conventions, and we invite fans to add it as a must-see highlight on their con schedules.”

Kinokuniya celebrates Japanese pop culture and manga, and we are a premier retail destination for fans, readers and collectors looking for the latest titles or that special unique item,” says (Shigekazu Watanabe, East Coast Regional Manager & Division Head of Anime Related Merchandising, Kinokuniya USA). “We are excited to present SCENES FROM LULLABY OF THE DAWN with TOKYOPOP and mark an important sales milestone for the series.”

About Lullaby of the Dawn:

Night after night, Elva steps forth into the black sea, sword in hand, to drive back the creatures that surge from the waves. Elva is one of the 'kannagi,' warrior priests chosen by the divine to protect the island. With his snow-white hair, unaging youth, and black-stained limbs — proof of the corruption that gradually takes the life of every kannagi — the local people fear and shun him... at least until his path crosses with that of a boy named Alto. Enraptured by Elva's strength and lonely soul, Alto swears to serve him and free him from his cursed fate.

For readers 16+.

After eight long years, Alto has grown into a capable and fearless young man, unwavering in his devotion to his kannagi. Elva had long ago resigned himself to an early death — but somehow, Alto's presence seems to be gradually healing him of the black sea's corruption...

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About TOKYOPOP, Inc.
Founded in 1997, TOKYOPOP brings Asian pop culture to Hollywood and beyond. TOKYOPOP
established the market for manga in North America, introducing the term to the English
language in the process, and expanding the market in Germany, publishing thousands of books
in both languages, distributing anime and Asian films on home video and television, licensing
merchandise to consumer goods and companies, and creating graphic novels of both original
content and major IP adaptations. With NARUTO THE GALLERY, the company is launching its
live events and location-based entertainment division. TOKYOPOP's core values focus on
multiculturalism and diversity; aestheticism and artistic integrity; and passionate and positive
storytelling. More information at: https://www.tokyopop.com/.

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