Fira X Wear Launches ‘My Hero Academia’ Apparel Collection
First Capsule Collection Available for Purchase Today in North America
LOS ANGELES, June 5, 2025—Fira X Wear, the innovative pop culture fashion brand created by world-renowned cosplayer and creator Jasmine James (@CutiePieSensei), today announced an exciting My Hero Academia licensed collection in collaboration with Crunchyroll®—the ultimate home for anime worldwide, now available for purchase in North America.
Celebrating the upcoming final season of the beloved anime show, the collection will be released in three capsule collections—in addition to the first released today, the second will launch in fall 2025 and the third in winter 2025. The partnership marks an important milestone as Fira X Wear is also the first black female-owned fashion brand to partner with Crunchyroll.
“Anime has always been a powerful source of inspiration, but fashion hasn't always reflected the depth and artistry of the stories we love,” said Fira X Wear Founder Jasmine James. “With our new My Hero Academia collection in collaboration with Crunchyroll, we're reimagining what anime-inspired style can look like—something that feels elevated, expressive, and authentic. This partnership is a huge moment for us and for fans, because it proves that anime fashion can be more than merch. It can be a statement.”
The first Fira X Wear My Hero Academia collection is inspired by the iconic sports uniform featured in the series and manga, combining dynamic storytelling and creative, cool street fashion. In the first capsule collection, bold blue, red, and white markings and subtle embroidered, branded embellishments adorn a mixed material cropped hoodie, stylized utility jacket, futuristic cargo sweatpants, and a fitted romper. Designed to be inclusive, the collection of separates can be mixed and matched, and is available in a wide range of sizes.
“This ‘My Hero Academia’ collection from Fira X Wear is going to allow fans to ‘Be The Main Character’ and embrace what the series means to them,” said Anna Songco Adamian, VP of Global Consumer Products at Crunchyroll. “The anime fandom continues to grow and we can't wait for new and longtime fans alike to express their love for the medium through this special collaboration.”
Fira X Wear empowers fans to “Be the Main Character” by redefining fan fashion, allowing them to embody their favorite characters like never before. The brand is led by James, whose roots in costume design and visual storytelling as a video game character concept artist, shapes its distinct creative vision. Inspired by prior collaborations with major entertainment brands like Marvel, Warner Bros., Riot, and Prime Video, James founded Fira X Wear to blend fearless creativity, craftsmanship, and effortless style. With a cheeky nod to the games, books, series, and movies fans love, Fira X Wear encourages them to embrace their power, style, and individuality.
For more information and to purchase the first capsule collection, visit: https://firaxwear.com.
About Fira X Wear™
Founded in 2021, Fira X Wear is a premium pop culture fashion brand, created by globally celebrated cosplayer Jasmine James (@CutiePieSensei) and Vincent James. Fira X Wear deeply connects fans with the fandoms they love through stylized apparel that seamlessly blends cosplay inspiration with everyday wear, while encouraging them to 'Be the Main Character.' Independently owned and based in Atlanta, GA, Fira X Wear is committed to ethical manufacturing, high quality craftsmanship, and inclusivity. For more information, visit: https://firaxwear.com.
About My Hero Academia
My Hero Academia is a Japanese anime series based on the popular comics by Kōhei Horikoshi. It is set in a world where about 80% of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become heroes. The anime series will release its eighth and final season in Fall 2025.
© K. Horikoshi / Shueisha, My Hero Academia Project
About Crunchyroll®
Crunchyroll is the global anime brand that fuels fans' love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
©2025 Crunchyroll, LLC. All rights reserved. CRUNCHYROLL and the Crunchyroll logo are registered trademarks of Crunchyroll, LLC.
LOS ANGELES, June 5, 2025—Fira X Wear, the innovative pop culture fashion brand created by world-renowned cosplayer and creator Jasmine James (@CutiePieSensei), today announced an exciting My Hero Academia licensed collection in collaboration with Crunchyroll®—the ultimate home for anime worldwide, now available for purchase in North America.
Celebrating the upcoming final season of the beloved anime show, the collection will be released in three capsule collections—in addition to the first released today, the second will launch in fall 2025 and the third in winter 2025. The partnership marks an important milestone as Fira X Wear is also the first black female-owned fashion brand to partner with Crunchyroll.
“Anime has always been a powerful source of inspiration, but fashion hasn't always reflected the depth and artistry of the stories we love,” said Fira X Wear Founder Jasmine James. “With our new My Hero Academia collection in collaboration with Crunchyroll, we're reimagining what anime-inspired style can look like—something that feels elevated, expressive, and authentic. This partnership is a huge moment for us and for fans, because it proves that anime fashion can be more than merch. It can be a statement.”
The first Fira X Wear My Hero Academia collection is inspired by the iconic sports uniform featured in the series and manga, combining dynamic storytelling and creative, cool street fashion. In the first capsule collection, bold blue, red, and white markings and subtle embroidered, branded embellishments adorn a mixed material cropped hoodie, stylized utility jacket, futuristic cargo sweatpants, and a fitted romper. Designed to be inclusive, the collection of separates can be mixed and matched, and is available in a wide range of sizes.
“This ‘My Hero Academia’ collection from Fira X Wear is going to allow fans to ‘Be The Main Character’ and embrace what the series means to them,” said Anna Songco Adamian, VP of Global Consumer Products at Crunchyroll. “The anime fandom continues to grow and we can't wait for new and longtime fans alike to express their love for the medium through this special collaboration.”
Fira X Wear empowers fans to “Be the Main Character” by redefining fan fashion, allowing them to embody their favorite characters like never before. The brand is led by James, whose roots in costume design and visual storytelling as a video game character concept artist, shapes its distinct creative vision. Inspired by prior collaborations with major entertainment brands like Marvel, Warner Bros., Riot, and Prime Video, James founded Fira X Wear to blend fearless creativity, craftsmanship, and effortless style. With a cheeky nod to the games, books, series, and movies fans love, Fira X Wear encourages them to embrace their power, style, and individuality.
For more information and to purchase the first capsule collection, visit: https://firaxwear.com.
About Fira X Wear™
Founded in 2021, Fira X Wear is a premium pop culture fashion brand, created by globally celebrated cosplayer Jasmine James (@CutiePieSensei) and Vincent James. Fira X Wear deeply connects fans with the fandoms they love through stylized apparel that seamlessly blends cosplay inspiration with everyday wear, while encouraging them to 'Be the Main Character.' Independently owned and based in Atlanta, GA, Fira X Wear is committed to ethical manufacturing, high quality craftsmanship, and inclusivity. For more information, visit: https://firaxwear.com.
About My Hero Academia
My Hero Academia is a Japanese anime series based on the popular comics by Kōhei Horikoshi. It is set in a world where about 80% of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become heroes. The anime series will release its eighth and final season in Fall 2025.
© K. Horikoshi / Shueisha, My Hero Academia Project
About Crunchyroll®
Crunchyroll is the global anime brand that fuels fans' love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
©2025 Crunchyroll, LLC. All rights reserved. CRUNCHYROLL and the Crunchyroll logo are registered trademarks of Crunchyroll, LLC.
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