Curry Restaurant Launches Lupin III Collaboration on April 1
posted on by Jennifer Sherman
Japan's Curry House CoCo Ichibanya (CoCo Ichi) chain of curry restaurants will launch a collaboration with the Lupin the Third franchise on April 1. The company recently launched a teaser website for the campaign, and restaurants throughout Japan feature the same message from the manga and anime's title character that appears on the website.
Lupin's message reads, "I will help myself to CoCo Ichi's treasure." The note appears next to an apparent bullet hole on the website. The teaser website also includes the English message "Don't miss it!"
Curry House CoCo Ichibanya was founded in 1978, and the chain now has more than 1,000 restaurants in all 47 of Japan's prefectures. This year marks the company's 39th anniversary. Monkey Punch's Lupin III manga is celebrating its 50th anniversary this year, and the Lupin the IIIrd Chikemuri no Ishikawa Goemon film opened in Japan on February 4. The franchise's anniversary celebration includes the release of a gold stamp and mook.
Source: Anime! Anime!