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Eevee & Colorful Friends Merch Campaign Gets Cute Animated Video

posted on by Lynzee Loveridge

Anime News Network's merchandise coverage sponsored by Tokyo Otaku Mode.

Eevee and its rainbow iteration of evolutions are the stars of a cute new animated promotional video for the "Eevee and Colorful Friends" merchandise. The line is heading to Pokémon Centers throughout Japan and the Amazon Pokémon Store starting on May 13.

The merchandise line-up includes new stuffed plush dolls as part of the Pokémon Dolls line, tote bags, baseball caps, Pokémon card flip cases, pull-over sweatshirts, pouches, a zip-up pouch, small towels, and t-shirts. Items range in price from 400 yen (US$3.50) to 5,600 yen (US$50).

Visitors can also get a free Eevee paper headband. Customers that spend at least 2,000 yen (US$18) will get a random clear card. and Pokémon Center Online members can get an additional postcard.

On weekends during the campaign, Pokémon Centers will hold girls-only battle tournaments. Participants will receive one of three stickers.

Pokémon Center Mega Tokyo and Pokémon Center Osaka will have photo spots that include props of Eevee and its evolutions for dress up.

For the ultimate collector, a limited number of boxes containing all of each respective Eeveelution's merchandise collection is available for 26,535 yen (US$235).

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