Hakujuji Bandages Launch 3rd Gintama Collaboration With Video
posted on by Jennifer Sherman
Japanese medical supplies manufacturer Hakujuji announced its third collaboration with the Gintama anime on Friday. The promotional campaign is streaming the first new animated short titled "'M' to 'M'" ("M" and "M").
In the video, the Yorozuya members introduce the campaign and read a letter from a Hakujuji public relations representative. The characters discuss what the meaning of "M" in this "Kizu Shochi mo Yorozuya ni Omakase?! Gintama Campaign Fukkatsu no M" (Leave Your Wound Treatments to Yorozuya?! Gintama Campaign Revival M) collaboration could be.
During the campaign, people can purchase seven different types of Hakujuji bandages and collect the barcodes. Fans can use the barcodes to enter for a chance to win a total of 890 prizes. The prizes are 10 PlayStation 4 systems, 20 Elizabeth sleeping bags, 100 Tosho cards, and 100 mini cushions. People who do not win a prize in the main lottery will have a "double chance" to win one of 660 mayonnaise pouches. The deadline to enter is August 31.
The second of three animated collaboration shorts will debut on July 1. The collaboration website is teasing that "something" might happen on August 9 at 10 a.m. (The numbers eight, nine, and ten can be read "Hakujuji" in Japanese.)
The first Hakujuji promotion with Gintama debuted in 2013, followed by the second in 2015.