The irregular at magic high school Film Marks Premiere With Rice Balls

posted on by Jennifer Sherman

After unveiling bean dogs, pickles, and nippers, The irregular at magic high school film is continuing its series of unique promotional campaigns with rice balls. The film's newest promotion will release real rice balls on Saturday, the same day that Gekijōban Mahōka Kōkō no Rettōsei: Hoshi o Yobu Shōjo opens in Japan.

The film is collaborating with the Onigiri Society to offer the "strongest rice balls" at Atre Akihabara's onigiri bento Gyu! and Laforet Harajuku's onigiri stand Gyu! shops in Tokyo.

Each rice ball will cost 250 yen (about US$2). Flavors will include umeboshi (pickled plum), spicy mustard leaf, chicken egg, miso mackerel, and salmon green chili pepper.

For each collaboration rice ball that people buy, they will receive a special illustration card with original art. People who show their ticket stubs from the film and spend at least 500 yen (US$5) on the rice balls at onigiri bento Gyu! will receive B2-size collaboration promotional posters.

Aniplex of America will host the United States premiere of the film at Anime Expo, which takes place July 1-4. The film will open in theaters in the U.S. on July 28.

Aniplex previously streamed the first two minutes of the film on Monday, and Aniplex of America began streaming an English-subtitled trailer for the film last Saturday.

Aniplex of America describes the film:

Many months have passed and the spring season is almost upon them. The “irregular” elder brother Tatsuya and his smart younger sister Miyuki realize that their first year at Magic High School is about to come to a close. The siblings and their friends decide to spend spring break at a private villa on Ogasawara Island. Tatsuya and the others make the most of their brief vacation until a young girl named Kokoa appears before them. The mysterious young girl who escaped from a naval base tells Tatsuya her one wish...

Source: Animate Times

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