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Official Word on Adult Swim Action

posted on by Jeremy Barnes
Cartoon Network has sent out a press release giving out the details on the new Saturday Adult Swim Action block.

Saturday Late Night Block Aimed at Adults 18-34 Launches February 23

On February 23, Cartoon Network launches ADULT SWIM ACTION, extending its mission as the world's leader in animated entertainment with a new block of
animated action-adventure programming aimed at adults ages 18-34. The block will air only on Saturday nights from 11 p.m.-2 a.m. (ET, PT). ADULT SWIM ACTION will feature three hours of action-packed programming including Cowboy Bebop, Outlaw Star and Tenchi Muyo!, among others. Saturday, February 23 will also mark the U.S. premieres of three popular
Japanese animé imports - Yū Yū Hakusho, Pilot Candidate and Gundam 0083.

The programming line-up and show descriptions follow:

* 11 p.m. Yū Yū Hakusho
* 11:30 p.m. Cowboy Bebop
* 12 a.m. Pilot Candidate
* 12:30 a.m. Gundam 0083
* 1 a.m. Outlaw Star
* 1:30 a.m. Tenchi Muyo!

Yū Yū Hakusho follows the adventures of fourteen-year-old Yusuke Urameshi. Formerly a young rebel, Yusuke saves the life of a child and ultimately surrenders his own life. He is sent back to Earth with a mission to solve troubles between the Spirit World's dark creatures and the unsuspecting Living World. Yusuke joins a motley crew of former rivals, who join forces
as friends to fight spirit criminals in this action-packed adventure series.

Following the exploits of the ship Bebop and its bounty hunter crew as they take on various assignments, Cowboy Bebop takes place in the future when the population of Earth has migrated into space. The show follows the exploits of bounty hunters, Spike and Jet, as they roam the galaxy with their dog, Ein, taking on various assignments and tracking down criminals in a hyperspace world rampant with crime and opportunities.

Pilot Candidate tells the story of the planet Zion, under attack by a powerful enemy from deep space. Zion's Last Hope rests upon a team of fighting machines known as the Goddesses. One trainee, Zero, realizes that it takes more than skill to become a pilot. He and the other pilot candidates must overcome their differences and complete their training or Zion will be destroyed.

Gundam 0083 takes place during the Stardust Memory (October U.C. 0083 - December U.C. 0083) which occurs three years after the end of the war between the Zeon and the Federation, when a group called the Delaz Fleet is formed by the survivors of the Zeon army. Their goal is to rebuild Zeon. Ace pilot Major Anavel Gato steals the Gundam GP02, a nuclear equipped
mechanized battle-armor model, in development by the Federation. Lieutenant Kou Uraki pilots the Gundam GP01, the only one left, in an attempt to stop

ADULT SWIM ACTION shows will carry ratings of TV-PG, TV-14 and TV-Y7FV. The block will be packaged differently from other Cartoon Network programming,
and will contain bumps at every break to notify viewers of the adult-targeted content. ADULT SWIM ACTION will only be promoted on Cartoon Network late at night.

The launch of Adult Swim Action follows the successful launch of Adult Swim in September 2002, a block of animated programming aimed at adults 18-34.
Adult Swim premiered with the return of the critically-acclaimed Space Ghost Coast to Coast, new series including The Brak Show and Aqua Teen Hunger
Force, and acquisitions like Home Movies and Japanese animé import Cowboy

Since its Sept. 2 launch, Adult Swim (Sundays & Thursdays, 10 p.m.-1 a.m.) has contributed to the network's adult 18-34 rating, posting 67 percent growth in ratings and 84 percent growth in delivery compared to 2000. With the help of Adult Swim, Cartoon Network jumped to #8 from last year's #10 ranking in total day delivery of adults 18-34 (177,000). In fact, Cartoon Network's performance with adults 18-34 out-delivers such well-known
networks as Comedy Central, FX, VH1, Sci Fi Channel, the Discovery Channel, E! and TV Land.

Cartoon Network, currently seen in 79.5 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment.

Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter's
Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained
one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

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