Shueisha Tops 270-Billion-Yen Manga Market in 2009
posted on by Egan Loo
The Oricon survey firm revealed in a January 29 publishing market report that 270.5 billion yen (about US$2.983 billion) was spent on 5.02431 billion manga volumes in 2009. The company tracked sales from December 29, 2008 to December 27, 2009.
Oricon pegged the entire book publishing market — including not just manga, but other forms of printed matter — at 1.156 trillion yen (about US$12.75 billion) with 13.10644 billion copies sold. Manga represented 23.4% of the entire book publishing market by yen paid, and 38.3% by the number of copies sold. Oricon also recorded 18.9 million volumes of light novels sold in 2009, which adds up to 8.5% of the total book publishing market by yen paid.
Shueisha had the highest market share of any manga publisher with 6.0% by yen paid and 11.0% by copies sold. The market share breakdown is as follows:
|Publisher||2009 Sales||Market Share by Yen|
|Shueisha||68.8 billion yen||US$759 million||6.0%|
|Kodansha||50.9 billion yen||US$563 million||4.4%|
|Shogakukan||37.7 billion yen||US$417 million||3.3%|
|Square Enix||18.5 billion yen||US$205 million||1.6%|
|Kadokawa Group Publishing||13.1 billion yen||US$145 million||1.1%|
|Hakusensha||13.0 billion yen||US$144 million||1.1%|
Oricon posted the list of 2009's 10 top-selling manga titles in December.