K-On Autographed Guitar Gets Lackluster Bids on Yahoo! Auctions
posted on by Lynzee Loveridge
Back in 2010, LAWSON, a popular convenience store chain, ran a K-ON! campaign with five autographed replicas of Yui's guitar given away as the top prize. The campaign was so popular that LAWSON's website was knocked offline as fans overwhelmed the servers.
Will the fanbase still turn out for the autographed guitars? It doesn't look that way. Seller "fukudai_otoge" put one up for sale on Yahoo! Auctions on September 17 with a starting bid of 10,000 yen (about US$92). By the time the auction approached its end on Wednesday, 503 bids were placed with a top bid of 101,000 yen (US$927). It's a nice chunk of change, but a decided decrease from the 3,000,000 yen (US$36,000) tag that the same guitar sold for in 2011. Fukudai_otoge ended the auction early, but refused to send the guitar out to the top bidder after they tried to negotiate even lower prices.
Fukudai_otoge has since relisted the guitar, this time with a starting price of 700,000 yen (US$6,426). The auction is running until Sunday, but currently has zero bids.
Another set of K-ON autographed guitars, this time modeled after Azusa's signature instrument, were part of a separate LAWSON in 2011. One of the three guitars went up for auction in 2012 and eventually sold for 5,566,000 yen, or nearly US$69,900.