Shaft's Fireworks Film Gets Animated Ice Cream Commercial

posted on by Lynzee Loveridge

Nazuna Oikawa, the protagonist from Shaft's latest film, Fireworks, Should We See it from the Side or the Bottom?, is now not only the spokesmodel for Senju eye drops but Lotte ice cream, too.

In the video, Nazuna Oikawa (voiced by Suzu Hirose) looks at the viewer and asks if they'd like a bite of Lotte ice cream. The first-person perspective also ties in to the "Sayaka Happy! Hanabi Kanshō 360°" virtual reality application. Users can scan Sayaka Lotte product packages with their smartphones to download the application. The app will show 360-degrees worth of fireworks with Nazuna, who will say five different phrases.

The anime film is an adaptation of director Shunji Iwai's 1993 live-action drama of the same name. The film will open in Japan on August 18, and will be distributed in 110 countries and regions.

The film is set on one day during summer vacation, and follows a group of boys who try to view a fireworks display from the town lighthouse to see if they look round or flat when viewed from the side. Meanwhile, one of the boys, Norimichi, receives an invitation from his crush Nazuna to run away with her.

Hitoshi Ōne (live-action Bakuman., Moteki) is writing the film's script and Nobuyuki Takeuchi (key animator on Spirited Away, Penguindrum, Bakemonogatari) is directing the film at studio SHAFT. Akiyuki Simbo (Puella Magi Madoka Magica, Nisekoi) is serving as chief director. Akio watanabe (Nisemonogatari, Bakemonogatari) is designing the characters, and Satoru Kousaki (Lucky Star, The Melancholy of Haruhi Suzumiya, Wandering Son) is composing the music. Iwai is credited with the original work.

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