Tenga Gives Away Energy Drinks at Comiket
posted on by Jennifer Sherman
Attending Japan's largest dōjinshi event can be exhausting work. The Tenga energy drink brand decided to give fans a boost by offering free drinks to Comiket attendees this weekend.
飲むTENGAタワーが建ちました!— TENGA_PR (@TENGA_PR) August 11, 2017
The company's event staff constructed a massive tower of Tenga Night Charge energy drinks and began giving them out at 3:00 p.m. to thirsty manga and anime fans. The company borrowed part of Harukaze's booth to build the tower.
The company also posted a catchy rap video earlier this week.
Tenga is not the first drink to capitalize on the buying power of otaku. Various anime and manga characters have lent their names and faces to drinkable supplies of energy in the past. Sailor Moon, Baki, and more have appeared on energy drinks.