Interest
We're Getting KPop Demon Hunters Toys by Both Mattel and Hasbro
posted on by Ken Iikura-Gross
Top American toy companies (and longtime rivals) Mattel and Hasbro announced partnerships with Netflix to become global co-master toy licensees for the massively popular 2025 film KPop Demon Hunters on Tuesday. A joint press release by both companies stated the partnership will “introduce a full portfolio of toys, collectibles, games, role-play products, and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways.”
The Netflix-Mattel partnership will include dolls, action figures, accessories, collectibles, playsets, and more, beginning in 2026. The Barbie maker will begin pre-sales for a three-pack of KPop Demon Hunters dolls based on HUNTR/X members Rumi, Mira, and Zoey on November 12.
The Netflix-Hasbro partnership, in turn, will see products “across categories such as special feature plush, youth electronics and role play.” Hasbro has begun pre-sales for its forthcoming MONOPOLY Deal: KPop Demon Hunters through Amazon, Target, and Walmart on October 21. The game will go for US$12.97 when it ships on January 1, 2026.
Netflix Chief Marketing Officer Marian Lee promised "the best dolls, games, and merchandise" that (she tactfully acknowledged) fans have "been not-so-subtly demanding on every social platform known to humanity."
KPop Demon Hunters is a 2025 musical urban fantasy film directed by Maggie Kang and Chris Appelhans and animated by Sony Pictures Animation. The film premiered on Netflix on June 20 and stars Arden Cho, Ahn Hyo-seop, May Hong, Ji-yong Yoo, Yunjin Kim, Saniel Dae Kim, Ken Jeong, and Lee Byung-hun. The film is Netflix's most streamed film of all time globally with 300 million views. Its first sing-along event in August made it Netflix's first film to top the U.S. weekend box office, and it is returning to theaters next weekend for more sing-alongs.
Sources: Mattel, Hasbro, Walmart, Cartoon Brew
