Studio Trigger's 2nd Promo Anime for Hacka Doll News App Posted

posted on by Egan Loo
Miyu Takagi, Kaya Okuno, Nanami Yamashita play AIs who customize news for fans

Social game company DeNA began streaming the second promotional anime for its Hacka Doll news app on Thursday. Studio Trigger (Kill la Kill, Inferno Cop) animated the two-minute video.

Twitter text: The article that Hacka Doll brought me fit my tastes so perfectly that I was like "As expected," but I feel kind of like I lost to you, so I want to give you a stomach punch! Take this! Stomach punch! One more!
Ichigō: Oh no! Not the stomach punch!
Nigō: Twitter again? You sure do like it.
Ichigō: Well, because it's so much fun!
Nigō: Hey, isn't it time for the next batch of articles?
Ichigō: Today's Sangō's turn, right?
Sangō: Mm... Nanami... You're the best... [A joke, since Nanami Yamashita plays Sangō]
Sangō: Ah!! What are you doing, you boob bag!?
Nigō: Sangō, what about sending the articles?
Sangō: ...I forgot.
Ichigō: You said you definitely wouldn't forget!
Sangō: Well, I did some of it...
Ichigō: Ah! Only 30 seconds left till posting!
Nigō: Leave it to me. A man in his 20s. For the time being, let's just send him sexy articles!
Ichigō: Wait, that randomly!? A teenaged girl! Then let's give her data on games filled with hot guys!
Nigō: These are your tastes in guys...
Ichigō: Argh, we don't have time! Sangō, you help out, too!
Sangō: Nanami...
Ichigō: Ah, we only have 10 seconds!!
Nigō: Ooh, the story's getting crazy this week...
Ichigō: It really is over if you give up!!
Sangō: Nanami...
Ichigō: Don't tun away from reality!!
Nigō: Oh my...
Sangō: Nanami...
Ichigō: This time we messed up, but we'll usually send you news right on time!
Nigō: We won't just send you what you're interested in now, but also what it seems that you would like in the future.
Sangō: We're also analyzing what kinds of styles of articles you would like. For example, something official, something light-hearted, or something that collects stuff together.
Ichigō: So please use the app that synchronizes with you, Hacka Doll!

The app delivers a customized feed of news for each user. The user answers some simple questions when launching the app for the first time, and then the app will filter the news that caters to the user's personal interests — boys love (BL), cosplay, anime, manga, games, light novels, voice cast members, and more. With daily use, the app automatically analyzes and learns which news articles the user reads and recommends to further personalize the feed.

The app delivers 25 news articles three times a day (morning, noon, and night). Articles about products have direct links to order each item from Tsutaya Online Shopping.

The anime personifies the app's customization engine as three "Hacka Dolls" — the personal entertainment AI and main navigator Hacka Doll #1 (played by Miyu Takagi), the anime expect Hacka Doll #2 (Kaya Okuno), and the knowledgeable otaku Hacka Doll #3 (Nanami Yamashita). The Hacka Doll's three voice actresses also sing the anime's theme song "First Heart Beat," while Reimi Yukarino voices the user. Ikuo Geso (Kill la Kill key animator) served as the director, storyboarder, animation director, editor, designer, and digital painter for the anime.

The news app is available on Apple's App Store for iOS devices and on Google Play for Android devices.

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