King of Prism Film's Stars Become Drug Ingredients in Bufferin Collaboration

posted on by Jennifer Sherman

The stars of the King of Prism: PRIDE the HERO anime are taking on a new role as promoters of a pain reliever. The film is collaborating with Bufferin buffered aspirin, and the anime's main characters are representing active ingredients in the drug for the campaign.

The roles for the collaboration are:

Louis Kisaragi (voiced by Shouta Aoi) as Rin (aspirin)

Shin Ichijō (voiced by Junta Terashima) as Saito (synthetic hydrotalcite)

Kōji Mihama (voiced by Tetsuya Kakihara) as Ibu (ibuprofen)

Hiro Hayami (voiced by Tomoaki Maeno) as Aseto (acetaminophen)

Kazuki Nishina (voiced by Toshiki Masuda) as Migel (dehydrated aluminum hydroxide gel)

Alexander Yamato (voiced by Shunsuke Takeuchi) as Loki (loxoprofen sodium hydrate)

The campaign's special AR app gives fans the opportunity to see the anime's characters inside their own homes. App users can hold their iOS or Android smartphones up to a box of Bufferin to see the Prism Stars appear around the package. The characters move around and say phrases specially recorded for the app.

The app will be available to download until March 31, and it will be available to use until May 31. People who purchase designated packages of Bufferin from December 15 to February 14 can also enter for a chance to win one of 834 bath towels. The towels will function with the AR app.

The film opened in Japan on June 10. As of October, the anime had earned more than 600 million yen (about US$5.28 million) and sold more than 340,000 tickets at the Japanese box office. The film's DVD and Blu-ray Disc release in Japan is set for January 26.

[Via Nijimen]

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