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Sanrio Deals with Fallout Over Hello Kitty's Voice Change, Removal of Videos
posted on by Rafael Antonio Pineda

Couple that with Megumi Hayashibara, the voice of Hello Kitty for 33 years, stepping down from the role right on the day of the anniversary, and you have a recipe for at least some amount dissatisfaction among fans. For many fans, the decision to seemingly renew the entire brand without preserving old memories soured what was supposed to be a happy anniversary for the character.
In a statement issued to J-Cast News, Sanrio asked people to understand that for some of its characters, including Hello Kitty, the character's voice is intended to be the actual character speaking, and thanked fans for continuing to support the characters.
The official Hello Kitty YouTube channel does have new videos though, which tease a new project for the character, with the tagline "Friend the Future." Let's hope it plays out better than the current decisions for the character.
Source: J-Cast News via Hachima Kikō