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Nintendo of America President Doug Bowser Retires on December 31
posted on by Rafael Antonio Pineda
Nintendo of America president Doug Bowser announced on Thursday that he is retiring from the company on December 31. Nintendo Co., Ltd. (NCL) also announced his retirement on the same day. Devon Pritchard will succeed Bowser as president of Nintendo of America, and will also become an NCL Executive Officer in the company's board of directors.
Today, I announced my plan to retire from Nintendo, effective December 31, 2025. Nintendo has been an integral part of my life for 44 years, starting with Donkey Kong Arcade as a kid in college. It has been an honor to contribute to this incredible company and bring our beloved… pic.twitter.com/nIzCnHjQ9E
— Doug Bowser (@thetruebowser) September 25, 2025
Bowser became president of Nintendo of America in April 2019, immediately after his predecessor, Reggie Fils-Aime, retired. Bowser has been with Nintendo of America since 2015 as vice president of sales and marketing, and later became senior vice president of sales and marketing in 2016, when he oversaw the sale of Nintendo's then-new Switch console in North America.
Pritchard is currently serving as Nintendo of America's Executive Vice President of Revenue, Marketing, and Consumer Experience, and has previously held executive positions in Marketing, Business Affairs, and Publisher Relations in the company.
Sources: Businesswire, Doug Bowser's X/Twitter account
