DBZ Trivia Game

Oct 14th 2004
– Parklife Games, Inc. announced today that the company's much-anticipated new game, Dragon Ball Z® The Trivia Game, the first trivia board game ever compiled to entertain and challenge American Anime fans, has begun shipping to retailers to land on store shelves this holiday season.

The new trivia game based on the multi-billion dollar property, Dragon Ball Z®, was created by Parklife Games Founder, Cherise Lambert, as part of the licensing agreement for Parklife Games from FUNimation Productions, LTD., exclusive worldwide licensor of the property. “We're expecting the strength of the Dragon Ball Z® brand and the loyal fan following to make for very strong sales of Dragon Ball Z® The Trivia Game available to consumers this holiday”, explained Lambert.

Lambert said, “It was a lot of fun to work with such a great property and we're very excited that after 2 years of development and testing with fans, Dragon Ball Z® The Trivia Game is ready for consumers just in time for the 2004 holiday season. After Dragon Ball Z's five consecutive years on Cartoon Network (276 English Episodes), there was an abundance of information to work with to develop the game. We worked very closely with FUNimation and DBZ fans on the content, game play and design, to create a very fun, challenging and engaging game. We created a game that tests fans' knowledge of characters, attacks, locations within the DBZ universe, movie features and general trivia. With all of the different elements of the game, individual strategies, a little luck and knowledge of Dragon Ball Z®, Dragon Ball Z® The Trivia Game always gives players the thrill of competition.”

Dragon Ball Z® The Trivia Game, (suggested retail price $29.99), is designed for 2 to 4 players ages 8 to adult, and contains approximately 1,000 multiple-choice trivia questions spanning the full scope of the legendary tales of the Dragon Ball Z® TV Series and the nine Dragon Ball Z® anime feature movies, including the newest movie, Bojack: Unbound, just released in August 2004. Starting on Master Roshi®'s Island, players (Goku, Vegeta, Cell and Buu) move around the board by answering questions in an effort to collect 7 Dragon Balls, transform their characters, and make their way to King Kai's planet. Along the way, players may earn Capsule Corp. capsules when they land on Bulma or Trunks, which enable them to take shortcuts, declare Dragon Ball challenges or trade in a hard question. Look for Dragon Ball Z® The Trivia Game this holiday at FYE, Suncoast, Media Play, ToysRus.com, Amazon.com, Zstore.com, and specialty game and comic book stores around the country.

ABOUT DRAGON BALL Z®:
The Dragon Ball® franchise has generated over $3 billion in related merchandising sales worldwide and over 500 animated episodes. Dragon Ball Z® was one of the highest rating shows that has ever aired on Cartoon Network. The Dragon Ball® franchise, originally developed in Japan, has become the number one animated series in many countries including Japan, France, Spain, Hong Kong and Mexico. Dragon Ball GT® is currently one of the top-rated series on Cartoon Network's Toonami Block. The Dragon Ball franchise has sold over 18 million videos and the websites receive over 8 million hits per day, with over 800,000 unique visitors per month.

ABOUT PARKLIFE GAMES:
The DRAGON BALL Z® Trivia Game follows the success of Parklife's hit game, MAD ABOUT MOVIES!® ($29.99). MAD ABOUT MOVIES® challenges players, ages 13 and up, to move into the spotlight and show off their movie knowledge. The game contains over 1,500 different multiple choice and open-ended questions pertaining to popular films released mostly between 1970 and 2004, as well as some classics. MAD ABOUT MOVIES® Booster Packs are in development and will add another 3,000 questions to the game play. Lambert founded Parklife Games, Inc. in 1997. Discovering a market niche and consumer demand, Lambert was inspired to create MAD ABOUT MOVIES®. Now, a noted success in game design, strategy and marketing, Lambert has expanded the business into the development of games based on licensed properties.

ABOUT FUNIMATION:
FUNimation Productions, LTD. is a full-service brand management company and one of the nation's leading independent home video entertainment companies. The company has in-house production, licensing, Internet, marketing, and home video sales and distribution divisions. Best known for creating the successful Dragon Ball Z® franchise, FUNimation also produces Dragon Ball®, the prequel to the Dragon Ball Z saga; Yū Yū Hakusho®, a leading show on Cartoon Network's Toonami block; Dragon Ball GT®, the long awaited sequel to Dragon Ball Z® also airing on the Toonami block; the mega-hit series Case Closed, known in Japan as Detective Conan, currently airing on Cartoon Network's Adult Swim; and many other fan favorites including Fullmetal Alchemist™, which will debut on Cartoon Network on November 6, 2004. For additional information on FUNimation, or its properties visit www.funimation.com, or contact Jeff Dronen at 817-788-0627, ext. 251, or pr@funimation.com.

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