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EJ Anime Hotel Unveils New Backflip!! Movie Collaboration Room, Open July 1st

-Hotel Monterey to also offer collaboration rooms in Sendai, Ginza, Osaka, and Fukuoka.-

TOKYO - June 21, 2022 - EJ Anime Hotel has announced new collaboration rooms, this time featuring popular anime series Backflip!! The rooms open from July 1st, coinciding with the release of the anime's movie adaptation hitting Japanese cinemas in the same month. The hotel is located in Tokorozawa Sakura Town, which is operated by Kadokawa Corporation. Reservations opened on Wednesday, June 1st via the hotel's official website.

Visit website: https://tokorozawa-sakuratown.com/en/

In addition, Hotel Monterey Group have also announced they will be doing the same in 4 select locations around Japan. Full details below.

EJ Anime Hotel collaborates with a variety of IPs under the concept of “staying in your favorite story.” In addition to room decor and original merchandise, the hotel offers a new kind of hotel experience by using videos, sound, and lightning, along with an exclusive collaboration restaurant serving a full-course dinner, to allow you to immerse yourself in your favorite anime.

Backflip!! is an original anime television series that aired on Fuji between April - June 2021. It is part of the “Zutto О̄en Project 2011+10…” which commemorates the 10th anniversary of the 2011 Tohoku earthquake and tsunami. The popular anime is set in Iwanuma, a coastal city in Miyagi Prefecture that was devastated by the tsunami, and follows the journey of a high-school boys' gymnastics team as they aim for the upcoming Inter-High tournament.

The Backflip!! movie will continue where the anime left off and is scheduled to be released in Japanese cinemas in July 2022. To celebrate, EJ Anime Hotel and Hotel Monterey have made this collaboration a reality.

For the EJ Anime Hotel collaboration rooms, popular characters Futaba, Misato & Mashiro will be there to ensure you have a great stay. Each character will have their own stand and dressed in hotel staff attire. Dialogue has been newly recorded for the collaboration room, bringing the stands to life and adding to the interactive experience. The room will be decorated in Backflip!! Paraphernalia and include mini-games to play via the supplied smartphone. Last but not least, hotel guests will receive hotel-exclusive Backflip!! goods to take home with them.

The rooms will be available for stay between 2022.7.1 (fri) to 2022.9.30 (fri). Reservations have already begun as of 2022.6.1 (wed).

Joining in on the celebration, Hotel Monterey will also be doing collaboration rooms in 4 locations around Japan. Starting with the series' home Sendai, Ginza (Tokyo), Osaka and Fukuoka. The rooms will obviously feature Backflip!! decal, but also hotel exclusive take-home Backflip!! Anime goods and a portion of the original voice dialogue from EJ Anime Hotel.

Immerse yourself in the world of Backflip!! surrounded by anime merchandise whilst hanging with the members of Ao High School by staying a night at one of the hotel collaboration rooms!

Backflip!! movie × EJ Anime Hotel Collaboration Room Details
・Rate: From ¥21,900* per person per night (tax & service fee included)
・Max occupancy:Up to 3 people, depending on room type.
・Reservations open: 2022.6.1(wed)
・Stay period: 2022.7.1 (fri) - 2022.9.30 (fri) (scheduled)
・Booking type: Reservations only
・Meals: Breakfast only
・Check-in: from 16:00
・Check-out: by 10:00
・Book online: https://tokorozawa-sakuratown.com/hotel/plan/bakuten.html
(Bookings accepted on a first-come first-serve basis)

■Room Summary
・Character stands of Futaba, Misato & Mashiro dressed in hotel staff attire will greet you upon entry.
・The room will be decorated with Backflip!! paraphernalia so you can feel immersed in the trio's world.
・Play the in-room mini-games via the supplied smartphone. Clearing missions will trigger newly recorded dialogue of Futaba, Misato & Mashiro. Clear all missions to receive an original postcard as a present.
・Hotel exclusive take-home goods include: day bag, porch, drink canister & apron (the apron is an EJ Anime Hotel exclusive). The goods feature newly drawn character designs for the collaboration.
・Hotel guests will be able to take selfies with characters via an AR smartphone app.

■Hotel Monterey collaboration rooms
At the same time as EJ Anime Hotel, Hotel Monterey will also be doing collaboration rooms in 4 locations around the country, starting with the series' home Sendai, Ginza (Tokyo), Osaka, and Fukuoka.

The rooms will have a portion of the newly recorded dialogue featured in EJ Anime Hotel, along with hotel exclusive take-home goods with newly drawn character designs including a day bag, porch, drink canister & drink tumbler (the drink tumbler is a Hotel Monterey exclusive). Room rates will vary across the 4 locations, so check each separately for the latest information.

Participating hotels (4): Hotel Monterey Sendai / Hotel Monterey Ginza / Hotel Monterey Osaka / Hotel Monte Hermana Fukuoka
Hotel Monterey Group Official Site: https://www.hotelmonterey.co.jp/en/

■Special original merchandise on sale
To celebrate this collaboration, Backflip!! movie collaboration original goods will be on sale for those that miss out on the hotel collaboration.

The goods will be purchasable from Da Vinci Store (Tokorozawa Sakura Town) and Narita Anime Deck (Narita International Airport T2).

More information to be released very soon at the links below.

Da Vinchi Store Official Site: https://davinci-store.jp/
Da Vinchi Store Official Twitter: https://twitter.com/DAVINCI_STORE
Narita Anime Deck Official Site: https://www.animedeck.jp/
Narita Anime Deck Official Twitter: https://twitter.com/NRTanimedeck

©映画バクテン製作委員会

About EJ Anime Hotel
Established: October 1st, 2020
Hours: Open 24hrs everyday (Check-in 16:00, Check-out: 10:00
Rooms: 33 [Suite (1), Junior Suite (4)、Alt Japanese (4), Deluxe (14), Superior (10)]
Address: Tokorozawa Sakura Town 6F, Higashi-Tokorozawa Wada 3-31-3, Tokorozawa City, Saitama Pref., 359-0023
Tokorozawa Sakura Town Twitter: https://tokorozawa-sakuratown.com/hotel/
EJ Anime Hotel Twitter: https://twitter.com/ejanimehotel

About TOKOROZAWA SAKURA TOWN
Opened in Nov. 2020, Tokorozawa Sakura Town is Japan's new large-scale multi-purpose entertainment complex. The complex functions as a book manufacturing facility & logistics center, but also as KADOKAWA's office quarter. There are event spaces (Japan Pavilion, Sennin Terrace), the EJ Anime Hotel, the book store DA VINCI STORE, Canteen KADOKAWA cafe, and a host of other shops & restaurants. The giant Kadokawa Culture Museum is also here, operated by the Kadokawa Culture Promotion Foundation. It is also the homebase to the (a) COOL JAPAN FOREST Project initiative between KADOKAWA and Tokorozawa City, and (b) the Saitama Culture Commonwealth - a three-way partnership between KADOKAWA, Saitama Prefecture and Tokorozawa City to boost area recognition. Refer: https://tokorozawa-sakuratown.com/

Overview of KADOKAWA CORPORATION
KADOKAWA CORPORATION develops a wide range of entertainment including publishing, videos, games, Web services, education, MD, actual events, and business for inbound customers. By advancing digital transformation with our new employee working style Activity Based Working (ABW), KADOKAWA CORPORATION implements a global media mix strategy, focusing on stable Intellectual Property (IP) creation and delivering it to the world in a variety of forms.
Refer: https://group.Kadokawa.co.jp/global/

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