ICv2: 2010 N. American Anime Market Worth US$160-200 Million

posted on by Egan Loo
Retail news source had estimated that the market sold US$275-300 million in 2007

The retail news source ICv2 estimated that the North American anime market will have US$160 to US$200 million in sales in 2010. In its Internal Correspondence #73 publication, ICv2 cautioned that its estimates cannot be more precise because the retail store chain Walmart does not report its anime DVD sales.

ICv2 had previously calculated that the North American anime market was US$275 to US$300 million in 2007. The North American anime DVD market estimates for the five previous years are as follows:

Year North American Anime DVD Market Size
2002 US$500 million
2003 US$550 million
2004 US$500 million
2005 US$430-460 million
2006 US$400 million

ICv2 had also estimated that the North American manga market was US$140 million last year. These estimates indicate that — unlike in Japan — the anime market is still bigger than the manga market in North America.

ICv2 posted its lists of the top 10 shōjo, shōnen, and manga properties in sales during the third quarter of 2010.


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