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WEBTOON to Present at Advertising Week New York 2025
posted on by Wonhee Cho
WEBTOON announced on Thursday it will make its largest appearance to date at this year's Advertising Week New York, scheduled for October 6-9. The company will headline a panel discussion on October 6 at 2:10 p.m. EDT titled “The Power of Fandom: Unlocking Loyalty in an Era of Distraction.”
Panelists will include David Lee, COO & CFO of WEBTOON Entertainment; Scott Donaton of Crunchyroll; George Audi of Duolingo; and Jenna Fidellow of Wavemaker. The session will focus on how brands can engage fan communities and foster loyalty.
As part of the event, WEBTOON will also host the “WEBTOON Diner” activation, located in the Leadership Zone, offering attendees interactive experiences and branded merchandise.
WEBTOON reported in its announcement that it reaches approximately 155 million monthly active users worldwide. According to its internal research conducted in April 2024 of U.S. users, 97% of users view WEBTOON as entertaining, 77% believe it offers unique content, and 86% say the platform makes them feel good.
Source: WEBTOON's press release
