Bushiroad, Kadokawa, Kinema Citrus Announce Partnership to Produce Anime IP
posted on by Rafael Antonio Pineda
Kadokawa, Bushiroad, and Kinema Citrus announced on Monday that they are entering into comprehensive business partnership with the aim of producing a "stable" intellectual property and producing anime content in response to the growing popularity of anime both domestically and abroad.
Kinema Citrus is known in recent years as the animation studio that produced Made in Abyss, Revue Starlight, and The Rising of The Shield Hero. Revue Starlight adapts Bushiroad's franchise. Earlier in its history, the studio was responsible for such anime as Bottom Biting Bug, Yuyushiki, Code:Breaker, Scorching Ping Pong Girls, and Barakamon, and co-production duties on such anime as Black Bullet, Tokyo Magnitude 8.0, Is the order a rabbit?, Norn9, and Under the Dog.
Bushiroad was founded in 2007. The company owns a number of cross-media franchises, some of which originate from its card games. Bushiroad's Cardfight!! Vanguard and Future Card Buddyfight series have both inspired long-running television anime series, and its Luck & Logic card game inspired two television anime series. Bushiroad also owns the Weiß Schwarz anime crossover card game. The company owns the Tantei Opera Milky Holmes franchise, as well as the BanG Dream! franchise, both of which have television anime series, alongside the aforementioned Revue Starlight franchise. Both BanG Dream! and Revue Starlight have active smartphone games. The company also owns the New Japan Pro Wrestling promotion.
Kadokawa is a multimedia company and publisher that primarily runs a number of labels and subsidiaries. Between its numerous subsidiaries, the company regularly publishes multiple magazines that serialize dozens of manga. The company also has business segments in games, light novels, advertising, and films. Many of the franchises Kadokawa manages have received anime and manga adaptations. Kinema Citrus recently animated The Rising of The Shield Hero, based on a light novel series published by Kadokawa.