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Kirito, Asuna, and Sinon's Weapons Presented as Brilliant Gold Necklaces

Tokyo Otaku Mode Inc.
July 27, 2017

Part three of the Sword Art Online × Tokyo Otaku Mode collaborative merchandise project features exclusive necklaces that will be available to fans around the world.

Tokyo Otaku Mode Inc. (incorporated in Delaware, U.S.; representative: Tomohide Kamei; CEO: Naomitsu Kodaka; herein referred to as TOM) announces the release of its third collaborative merchandise project with the popular anime series Sword Art Online. This release features necklaces that are styled after the powerful weapons wielded by some of the most popular characters in the series. Pre-orders for the necklaces begins on July 27 at 09:00 (JST) for fans in Japan and around the world.

Sword Art Online × Tokyo Otaku Mode Part III: Sword Art Online 5108 (Kotoba) Necklaces
The Sword Art Online 5108 (Kotoba) Necklaces are manufactured by 5108, an original accessory brand that has produced other anime accessory collaborations. There is a Kirito, Asuna, and Sinon model available. Each model is based on the character's preferred weapon, and features their name in English. The elegant designs are sure to appeal not only to fans, but also to a wider demographic.

Each necklace comes with a postcard-size display card that contains dialogue (printed in both English and Japanese) and a screenshot from a memorable scene. Fans can wear their necklaces or keep them for display.

Product Details
Kirito Model
俺が生きている間はパーティーメンバーを殺させやしない……それだけは絶対嫌だ……
While I'm alive, I won't let any party members die. I will never let that happen!

As the flames burst behind him, Kirito shouts out his feelings for his party members.

Asuna Model
私は死なないよ。だって私は、君を守るほうだもん。
I'm not going to die. Because I'm the one who will protect you.

Asuna's words are filled with her love for Kirito, as well as her own determination.

Sinon Model
決勝まで来るのよ。これだけ色々レクチャーさせたんだから、最後のひとつも教えておきたい。敗北を告げる弾丸の味。
You'd better make to the finals. I've taught you so much, and I want to teach you one last thing. The taste of the bullet that means defeat.

These are Sinon's final words to Kirito before the GGO finals.

Product Details
Pre-orders: Jul 27 - Sep 10, 2017 (JST)
Pre-orders website: https://otakumode.com/fb/8tA
Availability: All countries
Delivery: November, 2017
Price of each model: 5,522 yen
*Oversea shipping fee and tax included in the price.

Composition: Brass
Chain Length: Approximately 38 cm (15 in)
Charm Diameter: Approximately 2.5 cm (1 in)
Display Card Size: Approximately 15 cm x 10 cm (6 in x 4 in)
The display cards are approximately the same size as regular postcards.
Made in Japan

About the Sword Art Online × Tokyo Otaku Mode Collaborative Merchandise Project
To date, TOM has shared information and distributed merchandise related to the Sword Art Online series that continues to be popular around the world. TOM has also served as the official international media partner for Sword Art Online the Movie: Ordinal Scale, which premiered in Japan in February 2017 and has recorded a total of 3.35 billion yen worldwide in box office earnings.
During its activities related to the Sword Art Online series, TOM has received a significant amount of feedback from fans overseas who expressed their interest in experiencing the series through different formats and methods. This Sword Art Online × Tokyo Otaku Mode Collaborative Merchandise Project was launched in response to such feedback.
The concept of this project is to create merchandise for everyday use that a wide range of fans can enjoy. Merchandise created through this project will differ from existing character goods that are based on illustrations of each character. To increase and ensure fan satisfaction, merchandise design drafts are revealed to fans during the planning phases of the project, and adjustments are made based on fan feedback. The completed merchandise are available in Japan and also around the world.

Scarves and beanies based on the outfits of Kirito and Asuna - as featured in the first part of the SAO x TOM collaborative merchandise project - were made available for reservations on June 16, 2017, and are still open for reservations.
Weapon-based Computer Glasses based on the preferred weapons of popular characters from the second part of the project are also available for reservations. The glasses were first made available for reservations on June 27, 2017.

About Sword Art Online
The Sword Art Online anime series is based on Based on the original light novel series by Reki Kawahara, Grand Prize winner of the 15th Dengeki Novel Prize. The series illustrates the activities of Kirito, the protagonist, in a futuristic virtual reality game titled “Sword Art Online”. The Sword Art Online series has been incredibly popular ever since volume one of the original light novel was released in April 2009. Approximately thirteen million copies of the light novels have been sold in Japan, and approximately twenty million copies have been sold worldwide. The Sword Art Online series has received two anime adaptations and has also been presented through different media formats such as games and comic books.
On February 18, 2017, the film Sword Art Online the Movie: Ordinal Scale premiered in Japan. It went on to open in a total of approximately 1600 theaters worldwide, earning tremendous responses in various countries and recording a total of 3.35 billion yen in box-office revenue around the world. The film featured an original story by Reki Kawahara and music by Yuki Kajiura.

Sword Art Online the Movie: Ordinal Scale Official Website: http://S.A.O-movie.net/us
Sword Art Online the Movie: Ordinal Scale Official Twitter Account: https://twitter.com/swordartusa

About Tokyo Otaku Mode Inc.
Tokyo Otaku Mode Inc. (TOM) shares the latest news about anime, manga, events, merchandise, and other parts of Japanese pop culture with fans around the world through its Facebook page, which has 20 million likes as of Jul 2017. TOM also works directly with manufacturers to provide an authentic and curated selection of merchandise to fans worldwide through its e-commerce site, the Tokyo Otaku Mode Shop. Furthermore, TOM works with independent creators within and outside of Japan to design and distribute original merchandise. To date, orders have been delivered to customers in over 130 countries and regions worldwide. Utilizing the expertise it has developed in international business, it offers services that support business expansions overseas as well as inbound business activities in Japan. TOM continues to advance its mission of “bringing happiness to the world with otaku culture” by enriching the lives of Japanese pop culture fans around the world, and also by adding new value to the global entertainment markets.

Tokyo Otaku Mode Official Facebook Page: https://www.Facebook.com/tokyootakumode/
Tokyo Otaku Mode Shop: https://otakumode.com/


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