Rose of Versailles Collaborates With Valentine's Day Chocolate Sale
posted on by Jennifer Sherman
Every year, Japanese women buy chocolate to give to their significant others on Valentine's Day. The men then return the favor on White Day, March 14. This year, women will be flocking to the upper floors of Takashimaya department stores to buy high-end Rose of Versailles-themed chocolates.
Japan's Takashimaya department stores are collaborating with Riyoko Ikeda's manga for the chain's annual Amour du Chocolat! event. The event offers quality chocolates for sale in Takashimaya stores, and it is running at locations in the Kantō and Kansai regions until Valentine's Day. Depending on the store, the event launches at the end of January or beginning of February.
Rose of Versailles confections will make up part of the event's chocolate selection. The first 100,000 people to spend at least 5,000 yen (about US$43) for the event at stores in Nihonbashi, Yokohama, Osaka, or Kyoto will receive a complimentary ticket to a special exhibition. The Debut 50 Shūnen Kinen-ten -Ikeda Riyoko- VerBara to Tomoni (50th Debut Anniversary Exhibition: Riyoko Ikeda Together With The Rose of Versailles) exhibition will be held during periods in March through May at the above-mentioned stores.
Ikeda wrote two special Rose of Versailles manga chapters for the collaboration. The first will appear in a catalog on Wednesday at Takashimaya stores participating in the chocolate event. The second chapter will be available on Takashimaya's app from January 25 through Valentine's Day.
Ikeda and the all-female Takarazuka Revue Company's Kaname Ouki will appear at a related talk show event on February 1. Ouki played Oscar in the popular Takarazuka musical adaptation of Rose of Versailles. Former Takarazuka member Remi Shirahara will serve as MC at the event, which is limited to the first 300 people. Ikeda will also appear at talk events at three other Takashimaya stores.
A total of eight varieties of camera frames will let fans take Rose of Versailles-themed photos. The three smartphone frames will launch on January 18, and the five exhibition frames will be available at the participating Takashimaya stores during the event. People who post pictures with the frames and a certain hashtag on Twitter or Instagram will be entered into a prize drawing.
The creative team Naked, helmed by Ryōtarō Muramatsu, is producing an Amour du Chocolat! collaboration video. The video will play at the Nihonbashi Takashimaya store in Tokyo. Life-size Oscar chocolat will be on display at the Tamagawa Takashimaya store in Tokyo. Tokyo's Shinjuku Takashimaya store will display a reproduction of the dress Oscar wears in the manga and anime, and the Yokohama store will feature life-size Oscar and Andre statues.
The manga's iconic protagonist Oscar is appearing on kenshōmaku (prize banners) at a sumō tournament in Tokyo this month.
Source: Comic Natalie