Interest
Eevee To Make Its Macy's Thanksgiving Parade Debut
posted on by Kim Morrissy
The Pokémon Eevee will make its debut at this year's Macy's Thanksgiving Day Parade as the first non-Pikachu Pokémon to be represented. Instead of a lone Pikachu as featured in last year's event, an Eevee and Pikachu balloon will fly over Manhattan, riding together on a 34-feet tall Poké Ball-inspired sled.
The event will also celebrate the Pokémon brand's 25th anniversary. The series was first represented at Macy's in 2001, and three versions of a Pikachu balloon have been previously featured.
Colin Palmer, vice president of marketing for The Pokémon Company International, described Pikachu and Eevee as the "perfect ambassadors," saying, “Pikachu remains an icon of the brand, and its annual appearance in the Macy's Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.”
Macy's Thanksgiving Day Parade is the world's largest parade, held annually in Manhattan, New York City. In recent years, the parade has increasingly shown off Japanese pop culture icons, including Dragon Ball's Goku and Sonic the Hedgehog. The event is open to the public this year, after being a TV and online-only event last year due to COVID-19. It will be held on the U.S. Thanksgiving Day holiday on November 25.
Sources: ICV2, Press Release, Macy's Thanksgiving Day Parade official website
