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Shueisha Reveals New Circulation Numbers, Demographics for its Manga Magazines

posted on by Crystalyn Hodgkins
Average print circulation for Weekly Shonen Jump in 2018 was 1.74 million

Shueisha released its "Media Guide 2019" document on Monday, which gives information about its various magazines to advertisers, including the company's manga magazines. The guide lists print circulation numbers and demographic information for the magazines.

The circulation numbers listed below are average numbers for the time period between January 1, 2018 and December 31, 2018.

Print Circulations and Demographics for Boys' and Men's Magazines

Magazine Title Average Circulation
Weekly Shonen Jump 1,740,000
V Jump 187,500
Saikyō Jump 150,000
Jump SQ. 210,000 (including digital editions)
Weekly Young Jump 506,000
Ultra Jump 36,000
Grand Jump 170,000

Additionally, the guide announced that the Shonen Jump+ website and app has 2.4 million weekly active users. The official website for the Weekly Shonen Jump magazine gets 2.4 million page views per month and has 880,000 unique visitors per month.

The guide did not list the gender demographics for its Weekly Shonen Jump magazine, but did list a breakdown by age. 27.4% of readers are 25 years old or older, 25.8% are 19-24 years old, 17.6% are 16-18 years old, 16.4% are 13-15 years old, 9.6% are 10-12 years old, and 3.2% are nine years old or younger.

For V Jump, 90% of readers are men, and 10% are women. 25% of readers are in upper elementary school, 24% are in middle school, 20% are in lower elementary school, 12% are in high school, 15% are working adults, and 4% are in college. For Saikyō Jump, 58.5% of readers are in upper elementary school, 28% are in lower middle school, 11% are in middle school, and 2.5% are in high school or older.

For Weekly Young Jump, the guide revealed at 72.2% of readers buy the magazine at convenience stores, 17% purchase them at bookstores, and 6.7% purchase them at train station stores. 47.8% of readers are aged 20-27, and 32.3% are aged 28 or older.

Jump SQ.'s readership is 30.2% people aged 25-29 years old, 26.4% people aged 20-24 years old, 25.2% people aged 15-19 years old, and 18.2% people aged 30-34. 67.5% of readers are men and 32.5% of readers are women.

Weekly Shonen Jump's print circulation dipped below two million in 2017 to 1,915,000. The Japanese Magazine Publishers Association (JMPA) published a chart demonstrating the declining print circulation numbers in Weekly Shonen Jump from January 2014 through March 2017. The magazine's record circulation was 6.53 million in 1994.

Print Circulations and Demographics for Girls' and Women's Magazines

Magazine Title Average Circulation
Ribon 145,000
Cookie 34,000
Margaret 38,000
Bessatsu Margaret 131,000
The Margaret 36,000
office YOU 52,000
Cocohana 54,000

For Ribon, 66.6% of readers are in upper elementary school, 17.2% are in lower elementary school, 11.4% are in middle school, and 3.3% are in high school or older.

For Bessatsu Margaret, 56.2% of readers are 24 years or older, 16% are 15-18 years old, 15.1% are 19-23 years old, and 12.7% are 14 years or younger.

For office YOU, 71% of readers are 45 years or older. Additionally, 32% are housewives, 27% are office workers, and 17% are part-time workers.

Shueisha's "Manga Mee" app, which targets women, has approximately 1 million downloads and 500,000 unique monthly users.

Source: Shueisha Ad Navi

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