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Studio Colorido Animates 2nd Puzzle & Dragons TV Commercial

posted on 2016-01-28 13:45 EST by Lynzee Loveridge

Studio Colorido (Taifū no Noruda) animated a second 30-second TV commercial for the hugely popular mobile phone game Puzzle & Dragons. The commercial began streaming on Wednesday and is titled "Fuyu no Seishun" (Winter Youth). The commercial follows the same boy who transferred into a new school in Tokyo in the first commercial. It's now winter and he realizes one of his female classmates is interested in him. Unsure how to approach her, he loads up Puzzle & Dragons on his mobile phone only for it to come to life. The phone drags him to where she is and the end shows the two playing the game on their phones together.

The commercial was directed by Yōjirō Arai, who also helmed Colorido's Taifū no Noruda film and previously worked as an in-between animator on Ghibli's The Secret World of Arrietty, From Up On Poppy Hill, and The Wind Rises. Akihiro Nagae, an animator at A-1 Pictures, designed the characters.

Studio Colorido has previously created the "Ryōtei no Aji" commercials for food manufacturer Marukome's instant miso soup and the 10th anniversary special animation for Fuji TV's Noitamina block, "Poulette Chair."


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