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INTEREST: C93: The Corporate Booths Reveal How Anime is Now Mainstream


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dark_bozu



Joined: 03 Sep 2012
Posts: 208
PostPosted: Thu Jan 04, 2018 3:18 am Reply with quote
Booth babes... Yeah, I remember how much of them was on games conventions/expo like e3 years ago. Too bad there's none now.
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Frog-kun
ANN Reviewer


Joined: 10 Jun 2017
Posts: 118
PostPosted: Thu Jan 04, 2018 3:38 am Reply with quote
There are a lot of women at Comiket. They create a lot of content, sometimes for men, but often for other women.

Franchises that openly cater to the male gaze don't tend to get a large female following unless there are things that can strongly appeal to women too. The lewd ads are simply targeted marketing.

Please don't read any further into my comments than that.
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Meongantuk



Joined: 03 Jun 2016
Posts: 353
PostPosted: Thu Jan 04, 2018 4:32 am Reply with quote
leafy sea dragon wrote:
Heh, thanks for the feedback and the detailed response, but what I mean is that the companies that produce the official stuff are often afraid that the fanworks will crowd out p the official stuff and cut into their profits, which I pointed out DOES sometimes happen. And it's not because the fans have no limits on what they're allowed to sell, but that the fans are buying fan-created stuff INSTEAD of the official stuff, and there are enough creators within the fandom to satisfy demand. Some of them might also have a pretty negative opinion of the official stuff, even if only in a "stick it to the Man" kind of way. (By the way, I should point out that I used Bronies as an example not because it's a single incident, but it's an ongoing thing. There is a pretty sizable contingent who have a grudge against Hasbro in some way or another, such that they only buy fan-created material or from 3rd-party companies and only watch Friendship Is Magic through pirated means so as to prevent Hasbro from profiting off of them. Some of them have even stopped watching the show and are enjoying being a fan purely through the fandom.
Hasbro has become sneaky about this, though, and has licensed out to companies like Funko, Aurora, and Olyfactory to make merchandise that these fans WOULD buy.)


That sounds like a bunch of self-entitled prick than actual fan. The opposite of what the culture is about, love and respect to support their favorite series. Mind you, I don't know much about My Little Ponies, so idk about what Hasbro did to earn the bronies ire. But still, not even supporting the thing they love, I suppose they don't mind if MLP never seen the light of the day again.

The Japanese companies/studios do tend to listen what merchandise the fans want sometimes to a weird degree (looking at you Granblue). They also release limited merchandise like artbook or tapestries in Comiket through corporate booth to attract the fans there. Nowadays the longest waiting lines in Comiket are from these companies' booth rather than the actual participants' booth (they're usually the first ones to sold out too if the series is popular).

Quote:
I suppose in Japan, you don't have quite as many people who are going to raise a stink about not getting what they wanted, so it's less likely you'll find the outraged parent. Then again, parents often let their children roam around free through the day even when not at school, whereas we've had a rise of helicopter
parenting in the west where parents are getting increasingly scared and will guard their kids increasingly tightly. Of course, my
perception is most likely colored by the fact that I've worked retail before and have had to deal with all sorts of irresponsible parents, or
parents who will use the store as free day care as they take off for several hours, or those who will blame me and my co-workers for getting themselves or their children
into trouble.


It does help that they cares more about how the society view them. It's scarier to find your neighbor found out your underaged kid got caught in R18 section than the fact that R18 section contains porn. And the fact that the R18 section is usually located in different room (with sign, guard (one of the employee), etc.) than the main store don't exactly leave you with much excuse.

Comiket is obviously out of question, nobody sane would even bother to stand in the waiting line for hours unless they absolutely know what comiket is and want to go there.
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#861208



Joined: 07 Oct 2016
Posts: 423
PostPosted: Thu Jan 04, 2018 5:49 am Reply with quote
Marui Shinjuku has basically a whole floor for fujoshi, complete with an Animate Cafe (the space used to be a butler cafe, though). By the way, last year, they had Yume100 fortune things in a gacha machine around new years. So the internet thing didn't just come up with that.

Frog-kun wrote:
There are a lot of women at Comiket. They create a lot of content, sometimes for men, but often for other women.

Franchises that openly cater to the male gaze don't tend to get a large female following unless there are things that can strongly appeal to women too. The lewd ads are simply targeted marketing.

Please don't read any further into my comments than that.


The solution is to have male booth babes.

Please bring live shirtless guys in long wigs to comiket.

Also, there are girls who like boob characters. I'm pansexual and I like Sonico, and I know straight and even asexual women who do, too. I don't wish the girls in anime were less naked, I just wish the boys in anime were more naked. Which, like... the solution to that isn't to whine on the internet, it's to buy books of the styles you like, and support the artists, and to write and draw the things you feel like you don't see enough of.

I dunno, you're just making a lot of assumptions about what someone can and can't like, and it comes off as prudish.

Also, you can have a fanservice character who's well-written and three-dimensional and intelligent. There's really no reason to think you can't.
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+ 光



Joined: 22 Mar 2016
Posts: 226
PostPosted: Thu Jan 04, 2018 7:55 am Reply with quote
I don’t have any sales numbers to prove this, so take what I’m about to say with the pinchiest pinch of salt you want to.

I follow a lot of Japanese, Korean, and more international artists on Twitter, and I found that the people who buy official merchendise, also buy fan-made merchendise. What stops anyone from supporting both?

I mean it’s a different story if you only had...say like 5$ and can only buy one thing. Would you buy for e.g a fan-made key chain or an official key chain? For me it depends on the art, really. I’d lean more to the official.

[Edit] just had a light-bulb moment: Maybe why Japanese companies and creators are to a certain extent chilled with fan content being sold, is because they know that the person selling their goods will reinvest their profit made into buying official merchendise. I mean, if the fan artist loves the franchise to that extent, and I believe they do, if they’re willing to create content of it - content that sells. So yeah, it all comes around in the end.

(If not, at least fan content also creates brand awareness)
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Frog-kun
ANN Reviewer


Joined: 10 Jun 2017
Posts: 118
PostPosted: Thu Jan 04, 2018 8:33 am Reply with quote
#861208 wrote:
I dunno, you're just making a lot of assumptions about what someone can and can't like, and it comes off as prudish.


People can like what they like. I wasn't saying that girls can't like ecchi or making any value judgments about fanservice. I was only making a neutral observation about demographic trends at the event as a whole.

Frankly, I think you're the one making assumptions about me and my tastes.
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TheCanipaEffect



Joined: 27 Apr 2017
Posts: 52
PostPosted: Thu Jan 04, 2018 8:43 am Reply with quote
#861208 wrote:
Marui Shinjuku has basically a whole floor for fujoshi, complete with an Animate Cafe (the space used to be a butler cafe, though). By the way, last year, they had Yume100 fortune things in a gacha machine around new years. So the internet thing didn't just come up with that.

Frog-kun wrote:
There are a lot of women at Comiket. They create a lot of content, sometimes for men, but often for other women.

Franchises that openly cater to the male gaze don't tend to get a large female following unless there are things that can strongly appeal to women too. The lewd ads are simply targeted marketing.

Please don't read any further into my comments than that.


The solution is to have male booth babes.

Please bring live shirtless guys in long wigs to comiket.

Also, there are girls who like boob characters. I'm pansexual and I like Sonico, and I know straight and even asexual women who do, too. I don't wish the girls in anime were less naked, I just wish the boys in anime were more naked. Which, like... the solution to that isn't to whine on the internet, it's to buy books of the styles you like, and support the artists, and to write and draw the things you feel like you don't see enough of.

I dunno, you're just making a lot of assumptions about what someone can and can't like, and it comes off as prudish.

Also, you can have a fanservice character who's well-written and three-dimensional and intelligent. There's really no reason to think you can't.


Are you sure you quoted the right response? Nobody's disputing anything you just said. Nobody's making assumptions about anything.
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HeeroTX



Joined: 15 Jul 2002
Posts: 2046
Location: Austin, TX
PostPosted: Thu Jan 04, 2018 10:46 am Reply with quote
leafy sea dragon wrote:
It actually perplexes me that franchises like Touhou and Kantai Collection can be mostly run by the fans and not drive the creators out of business.)

My understanding of these two franchises (I'm not a fan of either) is as follows:
-Touhou is as close to "open source" IP as possible. I think, like Hatsune Miku, part of why it has BECOME so popular is due to all the fan-creations. If the original creator is able to make 1% of the total market from his own works, then its probably worth it in comparison to what would have happened without all the fan works.
-Kantai Collection, from what I know (which is next to nothing) the IP owners are the GAME creators, and thus their money is from in the game. As such, all the fan works are just "free" advertising. That's not to say they don't have ANY official merch, but I think that's not their core product, just ancillary revenue.

Regarding the whole discussion of "booth babes" and "the male gaze", that is literally the most RIDICULOUS point to raise about Comiket. You'd have a MUCH better argument about the girls in cosplay and maid outfits handing out ads on the streets of Akiba than about "booth babes" at Comiket. But frankly, get out of East Hall if you want the descend MUCH further into the depths of depravity than a couple of girls in cosplay. (even the "barely covered girls" images are pretty tame in comparison to major sections of West Hall) And heck, did Swallowtail not have a booth this year? I don't think they have butlers standing around usually, but they cover their booth with pics of the guys that work there.

And forget the line to Tokyo Big Sight, if you even arrive at the TRAIN STATION during Comiket then you clearly know what it is about and WANT to be there. The trains themselves are packed to the gills and the station is plastered with promo posters. If you can get through all that and then walk about a kilometer to the actual event venue and still be "shocked" by the content, then you wear a level of blinder that is incredibly powerful. Even though admission is free, you do NOT "accidentally" go to Comiket.
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Redbeard 101
Oscar the Grouch
Forums Superstar


Joined: 14 Aug 2006
Posts: 16935
PostPosted: Thu Jan 04, 2018 10:58 am Reply with quote
#861208 wrote:

I dunno, you're just making a lot of assumptions about what someone can and can't like, and it comes off as prudish.

The only one drawing assumptions, and then giving a rude comment, is you. You are projecting your own opinions as if that's what was actually said or inferred upon, which is not the case.
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Chrysostomus



Joined: 11 Mar 2015
Posts: 335
PostPosted: Thu Jan 04, 2018 3:15 pm Reply with quote
Frog-kun wrote:
People can like what they like. I wasn't saying that girls can't like ecchi or making any value judgments about fanservice. I was only making a neutral observation about demographic trends at the event as a whole.

Frankly, I think you're the one making assumptions about me and my tastes.
There is nothing neutral about saying the phrase "male gaze." It's inherently pejorative and ideologically charged.

Imagine if someone detailed all the Shintoist temples in Kyoto and then said they were "pagan monuments" or something.
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MarshalBanana



Joined: 31 Aug 2014
Posts: 5322
PostPosted: Thu Jan 04, 2018 4:50 pm Reply with quote
So how are defining mainstream here, because the whole thing seems incredibly complex. It seems to be mostly put on late night channels, but then you've got culture icons like a giant Gundam statue and the mass consumption of titles like One Piece and Fist of the North Star.
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HeeroTX



Joined: 15 Jul 2002
Posts: 2046
Location: Austin, TX
PostPosted: Thu Jan 04, 2018 5:42 pm Reply with quote
MarshalBanana wrote:
So how are defining mainstream here, because the whole thing seems incredibly complex. It seems to be mostly put on late night channels, but then you've got culture icons like a giant Gundam statue and the mass consumption of titles like One Piece and Fist of the North Star.

The article author is kind of reaching to make their point (or hit the headline point anyway). While the Marui thing is new to me ALL the other "corporate" booth tie-ins mentioned (aside from MAYBE the Boat Race, not familiar with that exact event) have obvious otaku tie-ins. I don't think NHK is the only anime "broadcaster" at Comiket and altho the Kaspersky link at first seems weird, it should be remembered that in Japan, Akiba has long been the haven for both anime AND computer nerd culture for a LONG time. Microsoft has been at Comiket in the past as has WACOM. And there are whole sections of amateur software and hardware in the doujinshi aisles, to say nothing of the (text-only) doujinshi on the topic. (not all doujins are "comics") But really, altho it usually has some pretty cool items available for purchase (in the first few hours before they sell out), if your main focus at Comiket is the industry area, then you're focused on the wrong thing. (you can usually cruise that whole area pretty quickly, and really it'd only take longer if you want to BUY something (or watch a presentation), and then only because of the lines) Comiket is a celebration of all the AMATEUR creators, not the professional ones.


Last edited by HeeroTX on Fri Jan 05, 2018 10:44 am; edited 1 time in total
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Meongantuk



Joined: 03 Jun 2016
Posts: 353
PostPosted: Thu Jan 04, 2018 6:18 pm Reply with quote
+ 光 wrote:

[Edit] just had a light-bulb moment: Maybe why Japanese companies and creators are to a certain extent chilled with fan content being sold, is because they know that the person selling their goods will reinvest their profit made into buying official merchandise. I mean, if the fan artist loves the franchise to that extent, and I believe they do, if they’re willing to create content of it - content that sells. So yeah, it all comes around in the end.

(If not, at least fan content also creates brand awareness)


Correct. That is exactly why they allow it, Some companies also hire popular doujin artist to make official merchandise or anthology comic to attract more buyer.
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Chrono1000





PostPosted: Thu Jan 04, 2018 7:10 pm Reply with quote
meruru wrote:
I'm not against gender targeted marketing, but booth babes are different. They're encouraging con goers to objectify real women, in a space that's meant to be for everyone. The booth babes do consent to that... to some extent... by taking the job, but now the convention has a general atmosphere where that kind of objectification is considered okay.
The problem with using offense as a reason to not allow something is that it implies that the intent of the convention is to not offend anyone. That might sound nice and polite but the problem is that if a person is offended by what they consider the objectification of real women than there is no reason that they can't also be offended by the objectification of 2D women in an ecchi show. I read over a dozen blogs by people that are very much offended by ecchi shows despite the fact that they are completely animated due to the male gaze, objectification, and other such words. The loss of booth babes is small potatoes compared to the future problems we will see at Western conventions when people start protesting the presence of content that they consider offensive.
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jr240483



Joined: 24 Dec 2005
Posts: 4378
Location: New York City,New York,USA
PostPosted: Thu Jan 04, 2018 9:08 pm Reply with quote
VanGosroth wrote:
Quote:
Anime has become mainstream without sacrificing any of its niche appeal.


What a load of BS



HARDLY!

in japan , its anything but BS. though the only people who tend to say that are those that consider the US fanbase "western barbarians"

though its a massive surprise that a majority of those companies are even in comiket. ESPECIALLY CLAMP OF ALL COMPANIES! that most of what they sell over there are ero fandoujins of their products and just like naoko , CCS's author and clamp in general aren't a fan of comiket and have done their damnest to keep ero doujins of their series out of there.

i mean works from akamastu yes, but i would have told anyone that their trolling hard if they had told me that official clamp titles, including those of CCS were going to be in any comiket at all.

though i can see some legway since most of the well known mangaka's like akamastu got their start from comiket and the ero circles that started it all.
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