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Moe Market Worth 88 Billion Yen

posted on 2005-04-25 13:19 EDT by Christopher Macdonald
Moe market is one third of "Otaku Market"

Yahoo Japan has posted an article (in Japanese) about the Japanese market for moe.

Derived from the verb "a plant sprouting, " moe is an expression of adoration for innocent girls who are "as fresh as a flower bud"; can also be used to describe excitement towards an object or character.

According to a survey by Hamagin Research Institute, Ltd the market for 'Moe' merchandise, including printed media, visual media and games based on moe anime and manga characters surpassed 88.8 billion yen (US$840.5 million) in sales in 2003.

Hamagin divides the "moe" market into printed media, images and games. Games, primarily love simulations, are estimated to be worth 46 billion yen (52% of 88.8 billion yen) , printed media (primarily manga) worth 27.3 billion yen (31%), visual media (primarily anime, but also including other art) is worth 15.5 billion yen (17%).

With the Japanese "otaku industry" worth an estimated 290 billion yen (US$2.74 billion) in 2003, Moe related products accounted for almost a third of the otaku market.

Unmarried males in their 30s account for the majority of the moe market.

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