Forum - View topicAnswerman - Why Can't Anime Use Trademarked Names?
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Sparvid
Posts: 240 |
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Lawson was a sponsor/co-producer of Natsuiro Kiseki, so of course the characters shopped at an actual store:
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Mamo-chan
 Posts: 77 |
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Who remembers the budweiser can in Macross DYRL?
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DAngel17
 Posts: 17 Location: Maine, USA |
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Bepsi was one of the versions they used in the anime . |
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AnimeLordLuis
 Posts: 1626 Location: The Borderlands of Pandora |
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I remember Benny's from the A Certain series of course they also had some real product placement in the series too.
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I_Drive_DSM
 Posts: 217 |
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I have noticed that manga, regardless of it's age in terms of it being something recent or a more classic series, tends to have more blatant trademark infringement than anime does. Prime examples are series that are based on sports or similar, which often rely on allusions to actual products or brands such as sports equipment and sponsors.
Capeta, a series about a young kid's aspiration to drive in Formula One is a good example. The manga-ka uses a lot of actual Formula One references for the covers and key artwork, but when this series became animated a lot of this toned down and everything is given faux logos or designations. 
Some of the other driving series like Wangan Midnight and Initial D have more mentions of things like tuners and aftermarket parts more so in their manga than they do in their respective anime counterparts. However there are some series that are more blatant displayed in animated form. Bakuon!! (the anime about motorcycles) comes to mind as a recent example, and it uses pretty much every type of product brand without changing or obscuring anything. Still though indeed unless the brand is portrayed negatively as the root I don't really see why a particular brand or similar would be upset that their material shows up in something like manga or anime. Ultimately it's free advertisement. |
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Hiroki not Takuya
 Posts: 2520 |
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Gina Szanboti
Posts: 11376 |
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Speaking of Ramune, I wonder how many deals had to be made for all the candies in Dagashi Kashi?
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Paiprince
 Posts: 593 |
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Gari-Gari kun, a well known popsicle brand in Japan, often features itself in anime. Anohana and Blue Exorcist pop to mind where it shows up. They may change the name to some variation of it, but the iconic big mouthed kid still is in the packaging.
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Tempest
 I Run this place.ANN Publisher  Posts: 10421 Location: Do not message me for support. |
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By definition, "intellectual property" doesn't exist. For starters, none of it it property. Secondly, IP is a non-technical catch-all term that envelops several completely different legal vehicles for securing limited monopolies. It has no technical definition, but most people consider trademarks as one of the 3 primary categories of IP (along with copyright and trademark). If you need further proof that most people consider Trademarks to be a form of IP, try google, or wikipedia, or talk to a lawyer (funny thing, on a totally unrelated matter, I was speaking with a patent lawyer in Shanghai this morning, and we were bemoaning how horrible IP ENFORCEMENT, PARTICULARLY TRADEMARKS AND COPYRIGHT is in China. She (the lawyer) referred to trademarks as IP). Also, WIPO, the world IP organization, defines IP as "blah blah blah such as eg, eg, eg and symbols, names and images used in commerce." http://www.wipo.int/about-ip/en/ So yeah, while I wish Justin wouldn't even use the term, if he's going to use it, he's using it just fine. But yes, we do agree on the fact that the term IP should be forever banished from popular vocabulary. In regards to your second point, that you can't get sued for including a trademark in a film/anime... read this: http://www.scriptmag.com/features/legally-speaking-depends-trademarks-film Just because you have a copy-left leaning (as do I), doesn't mean you should be making false claims about how laws are currently viewed, enforced and applied in our litigious society. The real world, and how you believe the world should be, are two different places. |
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Sakagami Tomoyo
 Posts: 940 Location: Melbourne, VIC, Australia |
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I don't disagree, but unless copyright, trademarks and patents are outlawed worldwide*, or a different handy catch-all term for all of the above takes over, it ain't gonna happen. *I am in favour of this happening. I don't seriously expect it, though. |
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jr240483
 Posts: 4380 Location: New York City,New York,USA |
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not quite. i'm afraid when it comes to generic names, they (the US trademark committee & Hollywood) will be extremely bitchy about it which is why anime in general are way too scared to even use them at all.
afraid its inaccurate of sorts. if that was the case then universal pictures let alone the US trademark committee wouldnt be nitpicky about the detective conan manga. for one thing the name conan is extremely commonly used as a first name and its an already existing generic name that have been used for a very long time. but somehow the trademark and "in all of its wisdom" says using the name conan infringes of universal pictures conan the barbarian franchise which is downright and utter BS since conan edagawa aint even a fricking barbarian and it's because of universal's BS is the reason why viz media & Funi was forced to call the manga and anime series cased closed. personally both japaneese and the US license holders for detective conan should have told universal to "jump off a cliff" (i would have told them that's VERY NSFW) and used the detective conan title instead of submitting to the whims of the hollywood machine cause i am sure they (universal) have no claims of copyright infringement since both franchise are completely different and the name is definitely not unique at the slightest. |
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TonyTonyChopper
Posts: 256 |
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I watched Megazone 23 this year that was full of these kind of things and there where legit you often see more in older stuff indeed.
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Mitsjol
Posts: 1 |
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Here's a list of fake brands in anime if anyone is interested.
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Ouran High School Dropout
 Posts: 440 Location: Somewhere in Massachusetts, USA |
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Unless I've missed it, I can't believe no one's mentioned the ultimate (?) example of The Devil is a Part-Timer! -- "MgRonalds" and "Sentucky Fried Chicken"!
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peno
Posts: 349 |
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Speaking of this, I actually remembred how many times I saw real JR East logo in anime, who take place in Tokyo or neighbouring area (which, be honest, is most of them). I guess JR East is easily approachable by anime creators since it's in Tokyo, where majority of anime studios is based and also it's great advertisement for them to be in so many anime titles.
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