Forum - View topicNEWS: Pony Canyon Will Release Yuki Yuna is a Hero, Denki-Gai no Honya-san in North America
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kotomikun
Posts: 1205 |
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If you're referring to me, I'm more implying the opposite: that of the people who end up buying something that expensive, almost all will turn out to be super-fans, because casual fans wouldn't pay that much. So, if purchased then super-fan, not the other way around. I... certainly hope there aren't too many people who think you must pay buckets of money to be considered a true fan, but they probably exist. |
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Rukiia
 Posts: 1897 Location: British Columbia, Canada |
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Yuki Yuna's sets will include an English Dub. Rightstuf confirmed it on their Facebook page.
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Mr. Oshawott
 Posts: 6773 |
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Isn't that a surprise?!
 I totally didn't expect Pony Canyon of the U.S. to announce an English version for either one of their anime shows so soon. Now that Yūna Yūki Is A Hero is eventually going to be debuted in English, I'm looking forward to watching the show.
At least this will [hopefully] somewhat mitigate that $72 price tag... |
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HeeroTX
Posts: 2046 Location: Austin, TX |
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And that is why companies like this don't feel like catering to you. Not trying to be mean, just blunt and honest. If a random person will buy $1000 of anime per year and is willing to buy DVDs for $200 and you only spend $80/year and won't spend more than $50 on a single show, then 10 of you still aren't worth ONE of the other guy. That's also why a ton of otaku targeted shows get made in Japan. People can say all they like about "what the mainstream wants", but the proven FACT is that the mainstream is limited (and fickle) in what they BUY. Also, I don't think being a "fan" (or at least, not a "casual fan") is about what you're HAPPY to pay (I think most people would be HAPPY to pay less) but about what they are WILLING to pay. A comic collector would be HAPPY to pay $1 for Action Comics #1, but the serious collector (if they had the money) would be WILLING to pay much more than that. The "casual" would be fine with a reprint. Streaming video will be the "reprint". |
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leafy sea dragon
 Posts: 7163 Location: Another Kingdom |
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Then why does Hollywood stick strictly to wide, mainstream appeal, if theoretically they can make more money by selling only to the whales?
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Polycell
 Posts: 4623 |
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AAA casts a broad net because a ticket here and a DVD there and soon you're talking real money. Niche markets have very different economics; in anime's case, it combines a fairly high-investment product with narrow audience, so in order for this small audience to support these expensive endeavors, there must be sufficient members willing to pay high amounts for these shows. Of course, this setup could lessen as the fanbase expands or the arrangement could remain and the new blood could fund a larger number of productions that fill new subniches; quite a few people here and elsewhere have imported Japanese discs simply for this reason.
Which brings me to another: everybody who loves to bitch about both anime not catering to their taste and AoA pricing. Sorry, but if you want the production committees to care, that price point is your friend: a show with good sales abroad at that price might well get a second look it wouldn't have otherwise, but a show with fantastic sales abroad at SAVE prices won't register on anybody's radar. |
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HeeroTX
Posts: 2046 Location: Austin, TX |
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Hollywood targets the mainstream because they've painted themselves into the opposite corner and NEED to do that. You know why Hollywood LOVES horror movies? Because they're CHEAP. "The Lone Ranger" targeted the mass market, it made $90mil (gross) "Texas Chainsaw Massacre: The beginning" targeted horror fans, it made $40mil (gross) One of these two was a moderate success, the other was a box office bomb. Why do indie flicks only get limited "art house" releases rather than full nationwide releases to every theater? Because one way makes money and the other way does not. |
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leafy sea dragon
Posts: 7163 Location: Another Kingdom |
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Does this mean that Aniplex makes more money than FUNimation, considering FUNimation's approach is to price as equally as possible with western fare? Or is FUNimation's approach to picking which anime to sell different, considering they have stuff like DBZ and One Piece which can potentially be sold to a wider audience than most other anime?
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HeeroTX
Posts: 2046 Location: Austin, TX |
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Much like the video game industry and Hollywood, 1 hit can cover a lot of flaws. ADV did great for years mainly pulling cash out of the Evangelion cow. Viz has been milking Naruto for years, but there's... what, 5 of those titles total? It helps a LOT when you can put out 6 different versions of 1 title and people KEEP buying them (often the SAME people). But a couple of the "evergreen" titles that "had mainstream appeal" were:
"Evangelion" - ADV still went under, mostly from trying to turn everything else into Eva and/or trying to turn Eva into a "truly" mainstream live action movie "Cowboy Bebop" - Bandai had this license first, and now they are gone I don't know the financials of each company, but I ASSUME that AoA makes "less" money than FUNi, but what if AoA is PROFITABLE on every title whereas FUNi loses money on at least half of theirs. If you have a DragonballZ that makes a million and 10 titles that all lose $5,000, you still made a LOT of money. But how many of the $1million titles do you have, and what happens when you don't have one if you miss while trying to find one? |
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leafy sea dragon
Posts: 7163 Location: Another Kingdom |
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Hmm, I see. That makes sense. FUNimation probably functions a lot like a Hollywood movie studio or a Burbank TV studio then--the way the western studios work is that only about 10% of their productions turns a profit while the other ones lose money or break even, but the ones that turn a profit tend to bring in so much money that they offset all the ones they lose money on. (Doesn't always work though--Time Warner, for instance, bleeds money without a tentpole franchise like Harry Potter, JRR Tolkien, or Batman.)
I can see how FUNimation could work the same way. Thank you for making it more clear. |
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strawberry-kun
Posts: 301 |
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I don't even really agree with that. This is how I see it. Are you a "hardcore" fan if you pay top dollar for Aniplex/Ponycan/imports? Yes. Are you automatically a casual fan if you are ticked off about having to pay such high prices to own the show in your region? No. It's too often in these threads that people throw everyone who is irritated that these companies are upsetting the R1 ecosystem so to speak under the casual label. It's ridiculous to me. I really didn't come into the thread to complain about prices since that has been done to death, so I'll leave it at that. Oh, and I wasn't referring to you kotomikun. |
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NorbieH
 Posts: 40 |
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They care, just not the same anime fans that are completely happy with the standard editions Funimation and Co. are releasing. Also, doesn't Aniplex license some of their shows to such companies as Funimation and Santai? If this is the case then they can compare the different strategies between their expensive releases and the money they make by licensing out to others and decide which is the best option for a particular show. It's all about money for every company. Pony Canyon will be no different. I don't believe Pony Canyon upcoming anime releases are in the same league as Aniplex US, so if they charge the same high prices as Aniplex they will go in the way of Dodo. [/b] |
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Top Gun
 Posts: 4584 |
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What I find interesting about the whole "hardcore-vs-casual" thing is this question: I easily own more than 100 separate anime series, OVAs, or movies. I can count on one hand the series which I spent more than $100 on. So which camp would I fall in, then?
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NorbieH
Posts: 40 |
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The one where you have more that 100 separate anime series, OVAs, or movies. 
Size doesn't matter. Right? |
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walw6pK4Alo
 Posts: 9322 |
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Not really, because the reason people care about Japanese sales figures is to find out which shows did well. You're not just buying to toss money at the general industry but to reward a specific series. For non-Japanese, I guess it does depend more on how much you got, not how well devoted to some shows that you'll pay a ton for.
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