Sardine Collaboration Casts Golgo 13 as Bar Owner
posted on by Jennifer Sherman
Hagoromo Foods is collaborating with Golgo 13 for a fishy campaign. A project related to Hagoromo Foods and King Oscar's oiled canned sardines will launch in late October.
The project likely came about because "sardine" sounds similar to the English word "13" in Japanese. From late October to March 31, supermarkets and mass retailers in Japan will sell special packages of King Oscar sardines with Golgo 13 illustrations. The "Golgo Sardines" will be available in three varieties. In addition, a gift set with all three varieties of specially packaged sardines bundled in a rifle case-style box will go on sale on November 1.
In addition, the campaign opened the "Bar Golgo" website that shows the manga's title character as a bar owner. The site features 13 sardine recipes that all pair well with alcohol.
The collaboration website will feature nine gekiga comics, and four comics are available now. The story centers on Golgo 13 as he travels the world to search for the perfect ingredients in response to his bar patrons' requests.
A real Golgo 13-inspired bar will run at 20 Hibiya Bar locations in Tokyo from November 1-30. Special drinks inspired by the manga, sardine dishes, and the collaboration sardines themselves will be available for purchase.