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NEWS: Gintama The Final Ends Demon Slayer: Kimetsu no Yaiba's 12-Weekend Reign at Box Office (Update

I think a lot of Sailor Moon Eternal's poor showing has to do with a number of factors. The backlash to the first two seasons really seems to have damaged the Crystal brand's name even after s3 largely fixed a lot of the problems fans had with those earlier seasons. Toei did little marketing for Crystal and most of the merchandise centered around the 90s anime. They also did little to grow the show's audience beyond it's original fanbase from the 90s. Eternal started to step things up with the marketing but it was too little too late. Sailor Moon is also just an old show and as much as I love it, the way anime is made and anime fandom's tastes in shows has changed in 25+ years, and Sailor Moon really mainly seems to only be well known nowadays with older fans who grew up with it. Kids today have lots of flashier newer shows to watch than this 25 year old show that just keeps recycling the same stories with each adaptation. Of course there's also the bad timing of the state of emergency and it probably didn't help Sailor Moon going up against Demon Slayer, Pokemon, Gintama and Doraemon all at once.