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Hey, Answerman! [2008-01-25]


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Zalis116
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Joined: 31 Mar 2005
Posts: 6880
Location: Kazune City
PostPosted: Wed Jan 30, 2008 7:42 pm Reply with quote
posterior_praiser wrote:
How realistic is that though? It's too late for that. You can't just get everyone to magically stop downloading. There has to be a balance so that companies can still make money even though people are downloading. Sorry to burst your arrogant bubble, but people aren't going to stop just cause you say it's wrong.
Even the theoretical "sudden, miraculous end to illegal distribution" scenario might not lead to salvation:
AnimeNation's AskJohn wrote:
I'm aware that the following assertion may seem shocking, but I think it's reasonable and accurate to predict that sales volume for anime in America would plummet drastically if all underground anime distribution suddenly ceased and nothing replaced it. American consumers simply do not routinely "blindly" purchase expensive DVDs. And a massive amount of the consumer interest in particular anime titles is generated, not by advertising, but by word of mouth and recommendations from fellow fans that have watched the show. Under present industry conditions, if all forms of unauthorized anime distribution were to suddenly disappear, the vast majority of American anime DVD sales would be sustained entirely on the strength of print advertising, officially released sample footage, and a limited number of formal written reviews from pre-selected critics or individuals committed to purchasing their own discs for review. When American anime fan consumers are already heavily oriented toward delaying their anime purchases to when entire series are available as inexpensive complete sets, significantly reducing consumer opportunities to educate themselves through free initial access to anime could cause a massive further contraction of consumer willingness to invest in premier release DVDs. Circumstances would be tremendously different if the anime industry offered an equivalent alternative to "do it yourself" distribution, but presently there is no official advertising method that compares to the comprehensive opportunity that fansubs offer American consumers to educate themselves about anime series.
Of course, John O. is a little more favorable to fansubs than others, but I think he makes some good points. The way I see it, the amount A of people who download a given series S comprises three components:
x - people who will buy S upon seeing most or all of it
y - people who don't buy S after DLing, but would've bought it if they couldn't DL it
z - people who never would've bought S under any circumstances
(there may also be another group w, who would've bought S whether or not they'd DLed it. But they're guaranteed sales anyway.)

Group z is probably quite substantial, but stopping downloads won't get any sales out of them. So it comes down to x and y -- if you end downloading, sales only improve if y > x, because x doesn't want to blindly spend their money on anime they don't know about. And it's my belief that y is not a numerous group -- the only ones who'd fall into this category are "rich pirates" who could spend the money but choose not to. They're out there all right, but it's more likely that most "non-contributing" downloaders fall under z -- teenagers with no jobs, poor college students, and residents of lower-income countries where legitimate releases aren't available in the first place. Are they justified or entitled in consuming this anime? No, but shutting down the download scene won't give the industry the power to squeeze blood from stones. So this is basically what Xanas has been saying, only in mathematical terms Smile Unfortunately I don't have any easy answers as to what should be done in this situation.

@psycho 101: Yeah, renting and buying the boxed set is 100% legal, but does it really contribute much more to the industry than someone who watches the fansubs and buys the collection later? Plus, someone who's seen a series via rentals and someone who've eeen it via fansubs could have essentially the same reaction -- "I've seen this series, I don't care to see it again, so I feel no need to buy it." In fact, a renter might feel even less incentive, because they've already been able to sample both language tracks and all on-disc extras. Before I got into anime, I used to rent a lot of domestic movies, and probably less than 3% of them ever made it to my collection on VHS or DVD.


Last edited by Zalis116 on Wed Jan 30, 2008 8:32 pm; edited 1 time in total
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Moomintroll



Joined: 08 Oct 2007
Posts: 1600
Location: Nottingham (UK)
PostPosted: Wed Jan 30, 2008 8:06 pm Reply with quote
Xanas wrote:
[if] you want to convince me of your position you have to show me the group of people that used to be buying anime that now refuses to (or buys significantly less) because of fansubs.


I think you're looking at this backwards. In any hobby, some people will move on after a time - especially in a hobby like anime where a significant part of the fandom is relatively young. That's perfectly normal and it isn't a problem provided that those moving on are replaced by new blood.
The thing with anime is that those leaving were putting money into the system whereas a great many of those entering are not and the reason they are not is that they are mostly young enough that for them free downloads are the norm.
If those fansubs (and music downloads, live action movie downloads, PC game downloads etc.) had not existed, they wouldn't have been raised to believe that entertainment is essentially valueless.

The US / European anime industry should be thriving like never before. There are more "fans" than ever before, more releases, more cons, more opportunities for networking - more everything. But sales are way, way down.
You could say that these people don't value physical media the way that my generation does but the reason they don't is that they have been brought up and socialised in an environment in which a free alternative exists. Whilst fans like yourself use fansubs as a tool to help you select things to actually spend money on, the average teenager doesn't want to spend their money - any of it - on media.
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Xanas



Joined: 27 Aug 2007
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PostPosted: Wed Jan 30, 2008 8:08 pm Reply with quote
That's a very good way to setup the argument Zalis, pretty much the same argument I have been making is that x > y and that z is completely unimportant to anyone.

I have to also point out that z can become x once z has more money. I was in that camp for a long time myself. At some point it becomes important enough that when one has money it makes little sense to spend the money on something else. x tends to purchase new releases and the old box sets that x remembers having downloaded when x was z.

Moomintroll wrote:

I think you're looking at this backwards. In any hobby, some people will move on after a time - especially in a hobby like anime where a significant part of the fandom is relatively young. That's perfectly normal and it isn't a problem provided that those moving on are replaced by new blood.

I had thought of this as well, but since the majority of fandom is young the vast majority of it never had much purchasing power. I suppose you could say it was enough to make a difference, I don't know.

Quote:

If those fansubs (and music downloads, live action movie downloads, PC game downloads etc.) had not existed, they wouldn't have been raised to believe that entertainment is essentially valueless.

I won't deny that the existence of fansubs and such things has resulted in people who want more for less, but I don't think it's the primary issue. I also think it's largely unsolvable. Even if you were to try to legislate people to change that mentality you would almost certainly fail miserably. People are used to this now.

I think the largest issue is the amount of competition there is within media these days. There are almost too many different choices of what to buy. When you consider that anime is the most expensive of entertainment choices for the "cheapest" of people (kids & young adults/college students) it's not really surprising many of them aren't buying. As prices have gone down quite a bit on music/movies/American TV anime's trends have been relatively static. Sadly, due to licensing costs it needs these high prices. I think only a decrease in anime availability will stabilize the situation.

Quote:

The US / European anime industry should be thriving like never before. There are more "fans" than ever before, more releases, more cons, more opportunities for networking - more everything. But sales are way, way down.

But people still only have the same amount of money. The average consumer doesn't earn that much more than they did 2-5 years ago. Lots of other media is available for much lower costs. Sadly many of the anime fans just aren't loyal enough to want to buy DVDs due to these issues. And honestly, there should be another opportunity for them to contribute outside of that since many of them don't even want DVDs.

Quote:

You could say that these people don't value physical media the way that my generation does but the reason they don't is that they have been brought up and socialised in an environment in which a free alternative exists. Whilst fans like yourself use fansubs as a tool to help you select things to actually spend money on, the average teenager doesn't want to spend their money - any of it - on media.

What do you think they are spending the money on then? Where is this money that should be going to media going?

I think in the short run this kind of issue will cause problems but the solution to it is for there to be less media, if the consumer actually wants more media, at some point they will be forced to spend more on it. This country is learning now with the subprime crisis that people need to learn to live within their means. All of industry (including anime) needs to learn that as well. Yes, there will be jobs lost, but that's part of any economic shift. In time, if consumers are really looking for that those jobs will come back. Fighting fans (no matter how you do it) will never end up resulting in more sales.

If I want there to be more media I should continue to support it as much as I can, which I do. I'll encourage others to do the same, that's all that I can do. But I'm not going to demand the industry improve via other means because I believe that will cause greater issues.


Last edited by Xanas on Wed Jan 30, 2008 8:43 pm; edited 1 time in total
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ikillchicken



Joined: 12 Feb 2007
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PostPosted: Wed Jan 30, 2008 8:24 pm Reply with quote
Moomintroll wrote:
The problem is, you're failing to recognise that you and the others like you are not representative of most downloaders. You actually buy the titles you like. I can't say I condone your downloading but I recognise that it's relatively benign. Most of your peers, however, are grubby little parasites who not only don't intend to give anything back but are actually somewhat bemused (and occasionally actually offended) if anybody suggests they should do so. They aren't going to pay a penny for anything if they can possibly avoid doing so.


Well, that is the million dollar question though. Which camp do the majority of downloaders fall into? Also, perhaps more importantly how many of these leeches would actually pay if they had to? That is really the central question which determines how much of a problem fansubs are.

If a significant portion of fans are downloading instead of buying (not downloading and then buying, not downloading but wouldn't have bought anyway) then we have a problem. If not then we may still have a problem, but fansubs are just a byproduct of it.

I must say again, this is where I see fansub debates here on ANN beging to truely go in circles. There really is nobody who falls into the total leech category. So it ends up being anti-downloaders arguing with fairly benign downloaders. I really think these two groups need to come together and recognise that they really aren't on different sides. The anti-fansub people need to recognise that not all downloaders are bad and cause a problem and the benign downloaders need to recognise that even though they themselves aren't causing a problem, fansubs overall may be.

When it comes down to it, regardless of whether it is fansubs or a larger problem the solution is the same. The companies need to find a way to make money off of people without them having to pay. Because of this, there really is no reason to even argue. This solution is pretty much win-win for every group. The industry profits, people get free anime. That really should satisfy anti-fansubbers, benign fansubbers, and even leeches.
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Xanas



Joined: 27 Aug 2007
Posts: 2058
PostPosted: Wed Jan 30, 2008 8:48 pm Reply with quote
You are right of course, I think we all hate just not being able to do anything about the problems we perceive to exist. And some of us vehemently hate the solutions (lawsuits, fines, etc.) others want to see.
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fighterholic



Joined: 28 Sep 2005
Posts: 9193
PostPosted: Wed Jan 30, 2008 9:57 pm Reply with quote
Xanas wrote:
College students are notoriously wealthy. /sarcasm

Tell me this one again after you have visited the city of Santa Ana, CA. I laud to hear your "sarcasm" again. I am finished with this thread.
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TheVok



Joined: 09 Mar 2007
Posts: 613
Location: North York, Ontario, Canada
PostPosted: Wed Jan 30, 2008 10:28 pm Reply with quote
Zalis116 wrote:
Yeah, renting and buying the boxed set is 100% legal, but does it really contribute much more to the industry than someone who watches the fansubs and buys the collection later?


Yes. Because whatever you pay for those rentals is a whole lot more than the $0.00 you pay to watch fansubs online.

And by renting you support the idea of rental outlets--be they online like NetFlix and Zip or brick-and-mortar like Blockbuster--buying enough anime DVDs to make available for rent. And then other people can rent them, increasing demand further.

But if everyone watches fansubs, there's no motivation for rental outlets to buy any anime at all.

Quote:
In fact, a renter might feel even less incentive, because they've already been able to sample both language tracks and all on-disc extras.


If I ever buy a box set of an anime series, though, it'll definitely be one that I rented first. I'm considering 'Ghost in the Shell: Stand Alone Complex,' for example.

I'll be the first to say renting has allowed me to watch a lot more anime than buying would. But it's totally legit, keeps me interested in anime in general and--I would argue--makes me value it financially than most fansub-watchers do.
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Ai no Kareshi



Joined: 13 Mar 2005
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PostPosted: Thu Jan 31, 2008 1:34 am Reply with quote
People seem to think that stopping the download of fansubs will increase sales; I wonder if that is true, though. As many have said, a large (or so I would imagine) group of these pirates wouldn't pay for anime even if they lost the option of getting it free - they would simply stop watching. Confused

Take my country for example. Anime isn't exactly widely available here, for rent or otherwise, and importing DVDs is a very expensive hobby. If the US industry is under the impression that they're going to make sacks of gold out of me by stopping downloads, they're in for a surprise. As much as I love anime, I don't have that kind of money; I would probably just find something else.
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Redbeard 101
Oscar the Grouch
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PostPosted: Thu Jan 31, 2008 3:32 am Reply with quote
Zalis116 wrote:

@psycho 101: Yeah, renting and buying the boxed set is 100% legal, but does it really contribute much more to the industry than someone who watches the fansubs and buys the collection later? Plus, someone who's seen a series via rentals and someone who've eeen it via fansubs could have essentially the same reaction -- "I've seen this series, I don't care to see it again, so I feel no need to buy it." In fact, a renter might feel even less incentive, because they've already been able to sample both language tracks and all on-disc extras. Before I got into anime, I used to rent a lot of domestic movies, and probably less than 3% of them ever made it to my collection on VHS or DVD.


My points were aimed at those that don't buy anything at all. Just to clarify. And yes someone who saw it via rentals could come up with the same conclusion as someone who saw it via fansubs. The thing is with the rentals people are still getting paid. Someone is still paying someone else to host their product, and them someone else is paying to rent from the one person who paid the other person to have their material to rent it out. A lot of someone's getting something instead of a bunch of nobodies getting nothing.
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Mohawk52



Joined: 16 Oct 2003
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PostPosted: Thu Jan 31, 2008 11:25 am Reply with quote
Zalis116 wrote:
Yeah, renting and buying the boxed set is 100% legal, but does it really contribute much more to the industry than someone who watches the fansubs and buys the collection later? Plus, someone who's seen a series via rentals and someone who've eeen it via fansubs could have essentially the same reaction -- "I've seen this series, I don't care to see it again, so I feel no need to buy it." In fact, a renter might feel even less incentive, because they've already been able to sample both language tracks and all on-disc extras. Before I got into anime, I used to rent a lot of domestic movies, and probably less than 3% of them ever made it to my collection on VHS or DVD.
The answer is most definitely yes if you understand the obvious difference. Granted both a rental, and a fansub will give one the same result, however the rental is allowed by the original rights holder who then gets a monetary return for allowing it, it may not be much, but it's something, and every little bit helps, where as the fansub does not because the right was stolen from him and he is left without everytime it is passed down.
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britannicamoore



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PostPosted: Thu Jan 31, 2008 4:59 pm Reply with quote
Was there ever proof the people were getting paid via rentals? I can't remember/find the thread we had that debate in.

I hardly doubt its more than they get off a $10 liscened plushies.
Or the $20 Naruto bento set I own. (bought before the show came over, from wizzywig) Or the $40 Sailor Moon toys. From Japan.
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Mohawk52



Joined: 16 Oct 2003
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PostPosted: Thu Jan 31, 2008 5:06 pm Reply with quote
britannicamoore wrote:
Was there ever proof the people were getting paid via rentals? I can't remember/find the thread we had that debate in.

I hardly doubt its more than they get off a $10 liscened plushies.
Or the $20 Naruto bento set I own. (bought before the show came over, from wizzywig) Or the $40 Sailor Moon toys. From Japan.
The original rights holders wouldn't allow it if they weren't going to get something back out of it other wise, what would be the point? It is their livelyhood afterall. It won't make them rich, but every little bit helps when it comes to royalties.
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Moomintroll



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PostPosted: Thu Jan 31, 2008 7:16 pm Reply with quote
britannicamoore wrote:
I hardly doubt its more than they get off a $10 liscened plushies.
Or the $20 Naruto bento set I own. (bought before the show came over, from wizzywig) Or the $40 Sailor Moon toys. From Japan.


The animation studios often don't make anything at all off plushies, toys, figures, bento boxes and similar merchandise. Either the merchandisers get exclusive rights in return for helping to fund the series in the first place or, if it's a game or manga adaptation, it's generally the original rights holder that benefits from any merchandise agreements.
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jvowles
Otakon Representative


Joined: 23 Nov 2004
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PostPosted: Thu Jan 31, 2008 7:24 pm Reply with quote
Reluctant to jump in here, but let me take off my Otakon/Otakorp hat and speak only for myself:

The fundamental problem is that anyone who discovered anime since 1998 or so has grown up in an environment where it has always been possible to get nearly any music or video you want online for free, with very little effort and almost no risk.

As far as they know, everything they want has always been available for free -- legal or not -- and they can keep it pretty much forever on a computer that their parents don't usually understand how to poke around in.

Whereas those of us who've been primarily legit collectors got used to paying $30 per pair of episodes for bad VHS dubs or subs, or $50 a pop for laserdiscs, way back in the dawn of the 90s.

The critical disconnect is that wanting a thing does NOT give you the right to have it. Believing otherwise, no matter how you couch it in semi-literate sales figure guesses or "i heard it online so it must be true" nonsense, is the problem.

You do not have the right to see or hear something that belongs to someone else unless they give permission. Period. It's not yours, and just because you want it doesn't mean you can have it.

Also? The excuse "I don't have the money" does not absolve you of guilt. First of all, it's nonsense; the spending power of the average 17 year old is vastly greater than it was a decade or two ago. (Which, incidentally, is how long it's been since I was 17, working at McDonalds and going to school.) And second, one could argue about being entitled to the staples of life. You shouldn't be denied food, or a place to sleep, or an education, because you lack money -- but leisure activities? Sorry, NOT the same category at all.

There is no denying that tape exchange and fan efforts *built* the american anime industry. But by their nature, these were limited commodities, not endless perfect copies of stuff that has no real cost or physical storage requirement. To claim that fansubs are necessary today, or that the costs of being "a real fan" nowadays are too high? Silly. Unsupportable. We know what's hot in Japan because someone will tell us online what's hot in Japan. The numbers are available. The reviews are available.

Even if enough people are buying DVDs to keep the industry afloat, that doesn't mean it's okay for others to take what they want for free. Hell, you should see how much routine retail theft actually costs paying consumers -- it can be up to 15-20% of the purchase price for some items. So your friends who shoplifted their way through high school? You're paying extra now for the crap they stole then.

Eventually those economics are going to break down and who on earth would continue to kill themselves for two solid years to produce anime that doesn't make any money?

because that's the bottom line; it HAS to be profitable or it will dry up. The risk and cost of making anime has to be paid for.
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