Sanrio Puts The Great Passage Mascots' Heads into Books
posted on by Lynzee Loveridge
The Great Passage (Fune wo Amu) novel and upcoming anime series follows the employees at the Genbu Shobō publishing company. Two employees, Majime and Masashi, work together to compile a medium-sized Japanese dictionary titled "The Great Passage." Sanrio is creating mascot characters to represent the series and literally putting their heads in books.
The new mascots are called "Jishotanzu" and have their own personalities. The line-up includes the curious, novice dictionary "Kai-kun," the classic, maniacally detailed classic dictionary "Hiroshi," the user-friendly and easy-to-understand "Rinta," and "Sen-kun," who is up-to-date with all the latest words.
The mascots will get their own animation segment, "Oshiete! Jishotanzu" where they will provide commentary about each episode and provide extensive knowledge about dictionaries.
Source: Anime! Anime!