UNIQLO 'Chainsaw Man x Kosuke Kawamura UT' Collection Now Available
Original designs exclusively for UT that merge the world of Chainsaw Man with the creative talents of Kosuke Kawamura
August 24, 2023, New York, New York - Global apparel retailer UNIQLO today announces the launch of the “Chainsaw Man x Kosuke Kawamura UT” collection from its graphic T-shirt brand UT (UNIQLO T-shirt) in the United States and Canada. The collection will be available globally but launch dates vary by region. Chainsaw Man is the hit dark fantasy anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story follows Denji, a teenage boy living with a Chainsaw Devil named Pochita. Due to the debt his father left behind, he has been living a rock-bottom life. One day, Denji is betrayed and killed. As his consciousness fades, he makes a contract with Pochita and gets revived as "Chainsaw Man"--a man with a devil's heart.. The anime received a tremendously positive response during and after its broadcast and is available to stream now on Crunchyroll. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of the anime.
A limited collection with a fresh take on the Chainsaw Man world
This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who becomes a chainsaw as he takes on enemies, with Kawamura's “cut and rebuild" style. The lineup of men's T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes, and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through, while a focus on ease of wearing completes this formidable collection.
Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.
Profile of Kosuke Kawamura
Kosuke Kawamura (b. 1979 in Hiroshima Prefecture) is a collage artist who has held individual shows in Japan and overseas, while at the same time engaging in a wide range of activities such as collaboration with various companies. He was appointed Creative Director for UT in 2022.
Collection Overview
Launch date: Thursday, August 24
Products: MENS Short Sleeve T-Shirts (5 styles), $24.90
MENS Long Sleeve T-Shirts (4 styles), $24.90
Availability: All UNIQLO stores in United States and through UNIQLO.com
Website: https://www.UNIQLO.com/us/en/special-feature/ut/chainsaw-man-x-kawamura
Chainsaw Man x Kosuke Kawamura UT original stickers
Customers who purchase items from this collection will receive an original sticker as a gift. A barcode on the back can be scanned with a smartphone camera app to enjoy augmented reality (AR) on Instagram. More details to be shared on UNIQLO.com.
Notes
* Maximum one sticker per customer. Quantity is limited, so the promotion will last while supplies last only.
August 24, 2023, New York, New York - Global apparel retailer UNIQLO today announces the launch of the “Chainsaw Man x Kosuke Kawamura UT” collection from its graphic T-shirt brand UT (UNIQLO T-shirt) in the United States and Canada. The collection will be available globally but launch dates vary by region. Chainsaw Man is the hit dark fantasy anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story follows Denji, a teenage boy living with a Chainsaw Devil named Pochita. Due to the debt his father left behind, he has been living a rock-bottom life. One day, Denji is betrayed and killed. As his consciousness fades, he makes a contract with Pochita and gets revived as "Chainsaw Man"--a man with a devil's heart.. The anime received a tremendously positive response during and after its broadcast and is available to stream now on Crunchyroll. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of the anime.
A limited collection with a fresh take on the Chainsaw Man world
This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who becomes a chainsaw as he takes on enemies, with Kawamura's “cut and rebuild" style. The lineup of men's T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes, and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through, while a focus on ease of wearing completes this formidable collection.
Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.
Profile of Kosuke Kawamura
Kosuke Kawamura (b. 1979 in Hiroshima Prefecture) is a collage artist who has held individual shows in Japan and overseas, while at the same time engaging in a wide range of activities such as collaboration with various companies. He was appointed Creative Director for UT in 2022.
Collection Overview
Launch date: Thursday, August 24
Products: MENS Short Sleeve T-Shirts (5 styles), $24.90
MENS Long Sleeve T-Shirts (4 styles), $24.90
Availability: All UNIQLO stores in United States and through UNIQLO.com
Website: https://www.UNIQLO.com/us/en/special-feature/ut/chainsaw-man-x-kawamura
Chainsaw Man x Kosuke Kawamura UT original stickers
Customers who purchase items from this collection will receive an original sticker as a gift. A barcode on the back can be scanned with a smartphone camera app to enjoy augmented reality (AR) on Instagram. More details to be shared on UNIQLO.com.
Notes
* Maximum one sticker per customer. Quantity is limited, so the promotion will last while supplies last only.
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