Nissin Pulls Cup Noodle/Prince of Tennis Ads After White-Washing Controversy
posted on by Lynzee Loveridge
After an initial apology earlier this week, Nissin has pulled its animated Cup Noodle ads featuring tennis player Naomi Osaka. The company had received international backlash for Osaka's depiction in the advertisements as a much lighter-skinned version of herself.
Osaka, who is half-Haitian and half-Japanese, appeared in the ads as an anime character along with fellow tennis player Kei Nishikori. Nissin's ads showed a pale version of Osaka with less textured hair.
Osaka herself has not commented on her depiction in the ads. Nissin Foods received approval from her management agency IMG Japan but it was revealed that the agency's U.S. counterpart did not confer prior to the approval. Nissin pulled the ads from YouTube and the "Hungry to Win" campaign site. Images were also purged from Cup Noodle's Twitter page.
Source: Net Lab via Yahoo! News