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INTEREST: Niigata Government Blames 'Girl Running With Toast' Anime Trope For Decline in Rice Consum


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Ermat_46



Joined: 14 Apr 2008
Posts: 725
Location: Philippines
PostPosted: Thu Jan 27, 2022 1:31 pm Reply with quote
Funny thing is that trope is already extremely rare to nonexistent in almost any modern anime (the ones that exist are parodies of that trope).
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yuna49



Joined: 27 Aug 2008
Posts: 3804
PostPosted: Thu Jan 27, 2022 1:48 pm Reply with quote
Bread appears in so many other guises in anime, and I presume in the lives of many adolescents, that I suspect this is a losing battle. Not to mention fast-food places like McDonalds. Maybe rice is losing out to french fries as well.
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SHD



Joined: 05 Apr 2015
Posts: 1752
PostPosted: Thu Jan 27, 2022 1:52 pm Reply with quote
By the way, before anyone takes this way too seriously: this is supposed to be a joke, they're not seriously pointing fingers. It's just a tongue-in-cheek commercial urging people to buy more rice.

yuna49 wrote:
Bread appears in so many other guises in anime, and I presume in the lives of many adolescents, that I suspect this is a losing battle. Not to mention fast-food places like McDonalds. Maybe rice is losing out to french fries as well.

Note though that in Japan "pan"/"bread" covers a much larger range of products than what "bread" generally means to Western people. It covers various sweet and savory pastries as well as actual bread - eg. melon pan, curry pan, etc. It's usually translated as "bread" in English either due to laziness or just convention, but it's not the same bread as in say, toast.
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yuna49



Joined: 27 Aug 2008
Posts: 3804
PostPosted: Thu Jan 27, 2022 1:57 pm Reply with quote
"Over the last 50 years, consumption of rice, the main staple in Japanese people’s diets, has halved. "



https://www.nippon.com/en/features/h00257/

Maybe the rice-growers are legitmately worried.

SHD wrote:
It's usually translated as "bread" in English either due to laziness or just convention, but it's not the same bread as in say, toast.

I know that, but still those products are made from wheat, not rice, right?
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MFrontier



Joined: 13 Apr 2014
Posts: 11168
PostPosted: Thu Jan 27, 2022 2:08 pm Reply with quote
I...was not expecting this.
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WANNFH



Joined: 13 Mar 2011
Posts: 1697
PostPosted: Thu Jan 27, 2022 2:11 pm Reply with quote
yuna49 wrote:
I know that, but still those products are made from wheat, not rice, right?
Actually no, the rice flour bread and addition of it to wheat flour is a thing - for exact same reasons of rice consumption decrease, which made National Diet establishing a law to
eliminate the excessive numbers in 2009.


Last edited by WANNFH on Thu Jan 27, 2022 2:17 pm; edited 1 time in total
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Thatguy3331



Joined: 18 Feb 2012
Posts: 1790
PostPosted: Thu Jan 27, 2022 2:12 pm Reply with quote
Pfft ok I am at least glad that this is more of a tongue in cheek joke. That said I don't think I've seen this trope be used genuinely, in anyway where it wasn't a joke where they ran into a terminator or the bread is replaced with something else.
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Gamen



Joined: 13 Jun 2006
Posts: 221
PostPosted: Thu Jan 27, 2022 2:31 pm Reply with quote
Well, that was a laugh; I legit thought I clicked on Anime Maru in my feed reader when I saw that headline.
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LiteMangime



Joined: 21 Jun 2014
Posts: 350
PostPosted: Thu Jan 27, 2022 3:23 pm Reply with quote
Ok, boomer. Laughing
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Hoppy800



Joined: 09 Aug 2013
Posts: 3331
PostPosted: Thu Jan 27, 2022 3:32 pm Reply with quote
X to Doubt

I'd blame the western diet for this, not a meme and trope.
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SHD



Joined: 05 Apr 2015
Posts: 1752
PostPosted: Thu Jan 27, 2022 3:51 pm Reply with quote
yuna49 wrote:
SHD wrote:
It's usually translated as "bread" in English either due to laziness or just convention, but it's not the same bread as in say, toast.

I know that, but still those products are made from wheat, not rice, right?

It can be made of wheat or rice flour or anything else; what I was trying to point out is that not all "bread" that you see mentioned in anime/manga set in modern day Japan is the sort of food that is regarded as a competition to rice in cuisine. More often than not it's some sort of pastry - anpan, melon pan, etc, even coronets and the like are technically a kind of "pan".

For that matter, I'd bet money that the whole thing started from the washoku ("Japanese cuisine") vs youshoku ("Western cuisine") duality that also includes breakfast: a person may prefer a traditional Japanese style breakfast that is based on rice, or Western style breakfast that includes some sort of bread (toast, sandwich, buns, etc - well, some people will eat sweet pastries for breakfast). And then some closet otaku on the team went "hey, there's that old anime trope" and lo and behold. Very Happy


Last edited by SHD on Thu Jan 27, 2022 3:52 pm; edited 1 time in total
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xxmsxx



Joined: 06 Sep 2017
Posts: 564
PostPosted: Thu Jan 27, 2022 3:51 pm Reply with quote
I know it's a joke and they are just trying to sell some stuff, but man....
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Redbeard 101
Oscar the Grouch
Forums Superstar


Joined: 14 Aug 2006
Posts: 16935
PostPosted: Thu Jan 27, 2022 5:57 pm Reply with quote
xxmsxx wrote:
I know it's a joke and they are just trying to sell some stuff, but man....


See the thing is I don't think they're joking. I think they're serious as in they really think that. Which makes it even more laughable in my mind. F you bread!!!!
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Spooky Blades



Joined: 23 Sep 2018
Posts: 66
PostPosted: Thu Jan 27, 2022 11:32 pm Reply with quote
Sooo damn stupid, wow cant believe they blamed anime for that.
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tsog



Joined: 16 Sep 2017
Posts: 225
PostPosted: Fri Jan 28, 2022 1:07 am Reply with quote
Reminds me of this gem I came across on Twitter:


(Sorry, I don't know how to resize linked images here)

https://twitter.com/tooiikara/status/1369238628979929091


Also, rice vs. bread: Love Kome anyone?
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