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Crunchyroll Launches 'Stay Crunchy' Campaign Video with Japanese Animators

posted on by Lynzee Loveridge

Crunchyroll revealed the details behind its a new project on Monday. The streaming company's mascot Hime is animated for the first time as part of a collaboration with ad agency Omelet to promote Crunchyroll's "Stay Crunchy" campaign.

The campaign includes a live-action and animated hybrid ad directed by Caviar Content's Taichi Kimura with animation by Rapparu (Kanamewo, Crystal Cloud), Mai Yoneyama (DARLING in the FRANXX, Kill la Kill, Sword Art Online), NAZONOANIMEDAN (Re:Zero, Dog Days), and 47℃ (Yuruyuri, Encouragement of Climb).

Tokyo Ghoul composer Yutaka Yamada provided the ad's score. Fans can also see Lionel Lum's replica work in the video. Lum created a real-life wheelchair replica of the Lagann mecha from Gurren Lagann for the ad.

Crunchyroll posted a short video on Twitter on Friday that briefly teased a project with animator Kou Yoshinari but it was removed. The "Stay Crunchy" campaign video and accompanying press release don't mention Yoshinari but includes the same artwork of Hime at the beginning of the ad.

Crunchyroll is also adding the Crunchy Mix playlist tool at the end of December. The digital tool will let subscribers create series mixes to share with their friends.

Source: Press Release

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