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Nikkei: Sony 'Nears Acquisition' of Crunchyroll

posted on by Crystalyn Hodgkins & Jennifer Sherman
Sony may spend nearly US$1 billion on streaming service

Nikkei Asia reported on Friday that Sony has entered into final negotiations to acquire Crunchyroll. The website reported that Sony "could end up spending more than 100 billion yen ($957 million)." Sony had reportedly previously gained the exclusive right to negotiate for Crunchyroll.

The technology website The Information reported in August that AT&T offered Crunchyroll to Sony for US$1.5 billion. The Information stated then that Sony reportedly "balked at" the price, which effectively values the streaming service at US$500 per subscriber. Entertainment news source Variety then reported a few days later that AT&T had set an asking price of at least US$1 billion for its sale of Crunchyroll. Variety stated that AT&T was shopping the company to multiple potential buyers aside from Sony Pictures Entertainment.

Crunchyroll revealed in July that it has three million subscribers and 70 million registered users. The company revealed new subscription tiers in August.

Crunchyroll History

Crunchyroll launched in 2006 as a streaming service offering anime titles without authorization. The website secured US$4.05 million in its first-round funding from Venrock and began licensing titles for streaming in 2008.

The Chernin Group acquired a majority stake in Crunchyroll in December 2013. The Chernin Group and AT&T formed the joint venture Otter Media in 2014, and Otter Media invested another US$22 million in Crunchyroll's parent company Ellation in November 2015. AT&T then announced in August 2018 that it acquired all of Otter Media.

The service had reached more than one million subscribers in February 2017, and more than two million subscribers in October 2018.

Crunchyroll and Viz Media Europe closed the deal for Crunchyroll to become the majority owner of Viz Media Europe Group last December. The companies announced the agreement in September 2019. Viz Media Europe SAS (Société par Actions Simplifiées or simplified joint-stock company) announced in April that it changed its name to Crunchyroll SAS.

Sony History with Anime Streaming Services

Sony Pictures Television and Aniplex consolidated three Sony-owned anime acquisition and distribution companies — Funimation based in the United States, Wakanim based in France, and Madman Anime Group based in Australia — into one joint venture in September 2019. Sony Pictures Television Networks acquired a majority stake in Funimation for US$143 million in 2017. Funimation ended its content-sharing partnership with Crunchyroll in November 2018, and then signed a first-look streaming deal with Hulu in December 2018.

In addition to Funimation, Sony owns the subsidiary anime production companies A-1 Pictures and CloverWorks through Aniplex.

Source: Nikkei Asia via Siliconera

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