×
  • remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more

Forum - View topic
NEWS: Report: Anime Makes Up 77% of Japan's TV Exports


Goto page 1, 2  Next

Note: this is the discussion thread for this article

Anime News Network Forum Index -> Site-related -> Talkback
View previous topic :: View next topic  
Author Message
Swiftyy



Joined: 27 Mar 2013
Posts: 190
Location: Florida, USA.
PostPosted: Mon Jun 04, 2018 5:42 pm Reply with quote
Quote:
By region, the breakdown was as follows: 58.7% to Asia, 27.2% to North America, 8.0% to Europe, 1.6% to North America, and 4.6% to other regions.


North America twice?
Back to top
View user's profile Send private message
digidragon
ANN Past Staff


Joined: 08 Jun 2005
Posts: 173
PostPosted: Mon Jun 04, 2018 5:57 pm Reply with quote
Swiftyy wrote:
North America twice?


Ahh, that should've been Latin America the second time. Sorry about that, it's fixed now.
Back to top
View user's profile Send private message AIM Address
mangamuscle



Joined: 23 Apr 2006
Posts: 2658
Location: Mexico
PostPosted: Mon Jun 04, 2018 5:58 pm Reply with quote
Derpy translation, that second "north america" refers to latinamerica (中南米)
Back to top
View user's profile Send private message
Kadmos1



Joined: 08 May 2014
Posts: 13540
Location: In Phoenix but has an 85308 ZIP
PostPosted: Mon Jun 04, 2018 6:05 pm Reply with quote
Only 77%? I would have thought it would be more like 85%-95%.
Back to top
View user's profile Send private message
Polycell



Joined: 16 Jan 2012
Posts: 4623
PostPosted: Mon Jun 04, 2018 6:15 pm Reply with quote
I surprised variety programs are popular enough to export, let alone get those kinds of numbers. Or does that count things like Sasuke?
Back to top
View user's profile Send private message
Engineering Nerd



Joined: 24 Apr 2008
Posts: 897
Location: Southern California
PostPosted: Mon Jun 04, 2018 6:24 pm Reply with quote
Polycell wrote:
I surprised variety programs are popular enough to export, let alone get those kinds of numbers. Or does that count things like Sasuke?


You might be surprised, some local channels in China (the relatively small provinces) importer and air them irregularly, there is an niche audience for that. Same applies to Sentai shows like Karmen Rider, but that is licensed Online streaming only in China and South Korea, as far as I know.
Back to top
View user's profile Send private message
Blanchimont



Joined: 25 Feb 2012
Posts: 3426
Location: Finland
PostPosted: Mon Jun 04, 2018 6:46 pm Reply with quote
Engineering Nerd wrote:
.. Same applies to Sentai shows like Karmen Rider, but that is licensed Online streaming only in China and South Korea, as far as I know.

Karmen?
Back to top
View user's profile Send private message
Primus



Joined: 01 Mar 2006
Posts: 2758
Location: Toronto
PostPosted: Mon Jun 04, 2018 6:51 pm Reply with quote
Quote:
In North America, anime made up almost all of the total for the broadcast category, at 95.3%.


Makes sense. I guess the 4.7% comes from international format rights for things like Dragon's Den/Shark Tank and Ninja Warrior?
Back to top
View user's profile Send private message
CR85747



Joined: 13 Oct 2014
Posts: 113
PostPosted: Mon Jun 04, 2018 9:36 pm Reply with quote
Primus wrote:
Quote:
In North America, anime made up almost all of the total for the broadcast category, at 95.3%.


Makes sense. I guess the 4.7% comes from international format rights for things like Dragon's Den/Shark Tank and Ninja Warrior?


If what they're counting are the actual programs, that 4.7% is probably raw versions sold to Japanese-American targeted outlets such as NGN, TV Japan and KIKU-TV.
Back to top
View user's profile Send private message
TheAncientOne



Joined: 06 Oct 2010
Posts: 1868
Location: USA (mid-south)
PostPosted: Mon Jun 04, 2018 9:47 pm Reply with quote
While it slightly surprised me that broadcast rights still account for more revenue than streaming rights (31.4 vs. 26.9 percent), I was shocked that both completely dwarf the revenue from home video rights (a mere 2.3%).

As those were the percentages for all TV exports, I am curious how those percentages would have shifted for the 77% that was anime alone.
Back to top
View user's profile Send private message
configspace



Joined: 16 Aug 2008
Posts: 3717
PostPosted: Mon Jun 04, 2018 11:41 pm Reply with quote
TheAncientOne wrote:
While it slightly surprised me that broadcast rights still account for more revenue than streaming rights (31.4 vs. 26.9 percent), I was shocked that both completely dwarf the revenue from home video rights (a mere 2.3%).

As those were the percentages for all TV exports, I am curious how those percentages would have shifted for the 77% that was anime alone.


It's not too suprising when you consider that this is the international stats, with Asia accounting for 58.7% of it vs 27.2% for NA. I suspect the stats would look completely different if it were limited to North America (with nearly zero for broadcasting)

Also we don't know the breakdown of the revenue by title. I'd bet only a handful titles or a handful of genres gets the bulk of those categories and that the distribution for all 200+ new anime shows a year looks very, very different from one another. I am also very sure given the existing news reports of censoring and/or government banning, that a significant amount of titles don't make it to the parts of Asia in some or all categories (broadcast, streaming, merchandise)
Back to top
View user's profile Send private message
Aca Vuksa



Joined: 22 Mar 2018
Posts: 643
Location: Nis, Serbia
PostPosted: Tue Jun 05, 2018 4:24 am Reply with quote
Quote:
By region, the breakdown was as follows: 58.7% to Asia, 27.2% to North America, 8.0% to Europe, 1.6% to Latin America, and 4.6% to other regions.


8.0% from Europe dosen't make sense to me, i feel like i'd love to see more Anime getting exporting in Europe, but i am so confused that their export in Europe is so small. Surprised

(sorry for my poor English)
Back to top
View user's profile Send private message
Ushio



Joined: 31 Jul 2005
Posts: 630
PostPosted: Tue Jun 05, 2018 5:14 am Reply with quote
Aca Vuksa wrote:
Quote:
By region, the breakdown was as follows: 58.7% to Asia, 27.2% to North America, 8.0% to Europe, 1.6% to Latin America, and 4.6% to other regions.


8.0% from Europe dosen't make sense to me, i feel like i'd love to see more Anime getting exporting in Europe, but i am so confused that their export in Europe is so small. Surprised

(sorry for my poor English)


A US company will buy the English language rights then sub licence to a UK company so that from Japan the UK market is part of the US the same potentially goes for Spain and Portugal sub licencing from Brazil and Mexico. Rights are based on potential viewers so a US company will pay a lot more for the same show than a Lithuanian company for an extreme example.
Back to top
View user's profile Send private message
Ushio



Joined: 31 Jul 2005
Posts: 630
PostPosted: Tue Jun 05, 2018 5:18 am Reply with quote
TheAncientOne wrote:
While it slightly surprised me that broadcast rights still account for more revenue than streaming rights (31.4 vs. 26.9 percent), I was shocked that both completely dwarf the revenue from home video rights (a mere 2.3%).

As those were the percentages for all TV exports, I am curious how those percentages would have shifted for the 77% that was anime alone.


Broadcast is huge. Netflix may be a huge streaming company but with worldwide streaming there revenue and profit is below many US only media companies.
Back to top
View user's profile Send private message
Aca Vuksa



Joined: 22 Mar 2018
Posts: 643
Location: Nis, Serbia
PostPosted: Tue Jun 05, 2018 7:55 am Reply with quote
Ushio wrote:
Aca Vuksa wrote:
Quote:
By region, the breakdown was as follows: 58.7% to Asia, 27.2% to North America, 8.0% to Europe, 1.6% to Latin America, and 4.6% to other regions.


8.0% from Europe dosen't make sense to me, i feel like i'd love to see more Anime getting exporting in Europe, but i am so confused that their export in Europe is so small. Surprised

(sorry for my poor English)


A US company will buy the English language rights then sub licence to a UK company so that from Japan the UK market is part of the US the same potentially goes for Spain and Portugal sub licencing from Brazil and Mexico. Rights are based on potential viewers so a US company will pay a lot more for the same show than a Lithuanian company for an extreme example.


Hmm, that's good. Thank you for letting me know.
Back to top
View user's profile Send private message
Display posts from previous:   
Reply to topic    Anime News Network Forum Index -> Site-related -> Talkback All times are GMT - 5 Hours
Goto page 1, 2  Next
Page 1 of 2

 


Powered by phpBB © 2001, 2005 phpBB Group