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Kadokawa Editor-in-Chief Spills the Secrets on What it Takes to Create a Successful Manga




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enurtsol



Joined: 01 May 2007
Posts: 15222
PostPosted: Tue Jul 07, 2026 9:27 pm Reply with quote
Murder, She wrote:

The most important thing to focus on, though? “Prioritize compelling character creation above all else,” Segawa said. The Japanese manga market relies heavily on readers being able to relate to characters or having characters that they love.

He pointed to cosplay and character merchandise as examples, emphasizing the importance of giving characters distinctive, unique features so they can be recognized at a glance. “Think about their background and upbringing, and also their flaws and complexities. People want to sympathize with them, so how can you make their flaws appealing?”


Between characters and plot, this is a big divide between Japanese and Western storytelling

Generally, Japanese prioritize characters, while Western prioritize plot
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Nemu Asahi



Joined: 11 Aug 2024
Posts: 34
Location: Iwate
PostPosted: Wed Jul 08, 2026 6:23 am Reply with quote
To create a successful manga in Japan and be published by a Japanese publisher, you have to accept to work for free for months without being paid, make all the retakes asked and have your work not paid anyway if they don't accept it. You repeat the cycle until you get several oneshots, then a series, accepted.

Better have TONS of ideas stocked. Make files.

You have to always make positive comments on your SNS, without participating in inflammatory SNS wars. You don't criticize other mangaka, editors and publishers. No political or religious comments.

Be careful, they check your SNS activity.

If they take time to answer your mails, it means you are low in their list of priorities. If they really don't answer after several contacts, then they let you down. No answer means "NO" in Japanese.

They usually say age doesn't matter, but it's not really true. For a debut, they prefer mangaka under 30 (especially for shonen manga). If you already have experience as a mangaka in your country/have tremendous art skills or manga skills, then it's different.

To know what kind of "maturity" (art skill related to age) they are looking for, go to each henshubu's contest page and look at all the ages of the recipients of the prizes. Look at their manga and understand what each henshubu is expecting in the matter of artstyle/artskills, regarding to the age for a debut in Japan (debut = young without a pro experience as a mangaka)
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