Right Stuf Launches YaoiAnime.com

Feb 28th 2008
Storefront highlights boys' love anime, manga & more!

GRIMES, IA, February 28, 2008 – Anime producer and distributor Right Stuf, Inc. continues its 20th anniversary celebration with the launch of YaoiAnime.com (http://www.yaoianime.com), a new “boutique” powered by the RightStuf.com anime superstore that showcases boys' love anime, manga and merchandise.

The new storefront includes “feature item” picks, as well as lists of “top sellers” that are updated on a weekly basis. The Japanese word “yaoi” has evolved into a catch-all term Western audiences often use to describe titles with canon “male/male” relationships that were also originally marketed to girls and women in Japan and Korea.

The dramatic increase of interest in these titles served as a starting point for the project, said Right Stuf President and C.E.O. Shawne Kleckner. “When we re-launched RightStuf.com, we received an incredibly positive response to the fact we broke out and highlighted this specific sub-genre.” Kleckner continued, “We had been exploring ways to better serve the yaoi fans who shop with us, and YaoiAnime.com lets us do this in a way that is colorful, fun and timely.”

To view the new site, visit http://www.yaoianime.com.

Banners and link buttons promoting YaoiAnime.com can be obtained via the “link to us” section on RightStuf.com (starting March 1) or by e-mailing [email protected]

Founded in 1987, Right Stuf, Inc. was one of the first players in the U.S. Japanese Animation ("anime") industry, as both an anime producer/distributor and a retailer. Right Stuf works to promote knowledge of its own products, as well as the anime and manga industry, in general, through its online storefront at RightStuf.com and a variety of media including podcasts and special publications.

Nozomi Entertainment, Right Stuf's production division, is dedicated to the highest quality releases. True to the Japanese word that inspired its name, Nozomi's focus is on “what fans want.” By focusing on a limited number of anime properties each year, the Nozomi production team ensures each release receives the care and attention to detail it deserves.

>From anime classics like Astro Boy, Kimba and Gigantor to modern comedies, dramas and favorites such as The Irresponsible Captain Tylor, His and Her Circumstances, Gravitation, Shingu: Secret of the Stellar Wars, Ninja Nonsense, To Heart and The Third: The Girl With the Blue Eye, Right Stuf and Nozomi Entertainment produce quality programming for fans of all ages and interests. For more information, visit www.rightstuf.com and www.nozomient.com.

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