DMR Expands Reach of Six OTT Channels via New VOD App Launch on Xbox One and Xbox Series X|S Consoles
NEW YORK, DECEMBER 23, 2021 ̶ DMR, a pioneering digital media and entertainment company that serves passionate niche fandoms, has reached a new agreement with Xbox for the launch of six of its OTT channels as VOD apps on Xbox One and Xbox Series X|S consoles: Cinehouse, RetroCrush, AsianCrush, Cocoro, KMTV, and Midnight Pulp.
Remarked DMR CEO David Chu, “DMR's new agreement with Microsoft is an exciting new benchmark for our company. Our six channels are joining a very select group of entertainment apps on the service which includes Netflix, Disney+, Apple TV, YouTube and Hulu. This marks our first launch on one of the leading global gaming platforms and Xbox has been the most requested outlet for these channels by our loyal fan base.” He added, “We are so pleased to ink the deal with Xbox and bring a lot of joy to our fans.”
The apps being launched deliver a wealth of content across several popular genres:
- Cinehouse is dedicated to bringing the best movies and TV shows from around the world.
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RetroCrush is devoted to streaming classic anime TV and movies
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AsianCrush offers popular Korean drama series and pan-Asian movies
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Cocoro focuses on content for kids and families
- KMTV delivers the a deep dive into the best of K-pop
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Midnight Pulp ranges from horror, action and thriller movies to paranormal series
Each of these channels are all available for free with advertising, or as an ad-free premium channel for as low as a $4.99/month per channel subscription.
Added DMR Director, Digital Distribution and Content Strategy John Stack, “The DMR team is very excited to be working with Xbox for the launch of our channels. Our company is also proud to expand its growing portfolio of partnership with world-class platforms like Xbox and through this new deal, while providing the Xbox audience with even more compelling content to consider for its viewing pleasure.”
About Xbox
Xbox is Microsoft's premier gaming and entertainment brand created by gamers for gamers on the Xbox One, family of devices and Windows 10 PCs. Xbox delivers the best games and greatest social gaming network with XBox Live. More information about Xbox can be found online at https://www.xbox.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About DMR
DMR (Digital Media Rights) is a privately-held digital media and entertainment company founded a decade ago by industry veterans David Chu and Michael Hong. Pioneers in digital entertainment, DMR is transforming the industry while specializing in OTT Channels, Social Media and Digital Distribution.
As a publisher and developer, DMR owns and operates seven OTT channels that have become leading destinations for their respective genres: AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), Cinehouse (general entertainment), RetroCrush (classic anime), Cocoro (kids/family), and KMTV (K-Pop), and Cinehouse Selects (arthouse). These are available as video-on-demand (AVOD and/or SVOD) apps on Smart TVs, mobile and connected TV devices; on the web; and/or as linear, free ad supported television (FAST) channels on Peacock, Plex, Redbox, The Roku Channel, Samsung TV Plus, STIRR and VIZIO SmartCast. DMR's Social Media division curates several social video channels for most of the above brands, as well as C-Crush (Chinese TV shows and movies), K-Crush (Korean pop culture) and QTTV (LGBTQ+).
DMR is also one of the world's largest content aggregators and distributors with a catalog containing more than 7,500 premium titles from leading TV networks, studios, producers and sales agents. The company has cultivated distribution deals with Amazon Instant Video, Amazon Prime, Hulu, Netflix, Cable VOD, iTunes, Google Play, FandangoNow, Tubi, PlutoTV, The Roku Channel, Crackle, Hoopla, Kanopy, Vudu, to name a few. DMR also operates a Digital Advertising Marketplace which provides video and display ads via direct sales and programmatic channels (Connected TV, desktop, and mobile) while connecting brands and media buying agencies to premium publishers.
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