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INTEREST: Italian Bank Pulls Ad With My Hero Academia Reference After Reddit Post


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Kicksville



Joined: 20 Nov 2010
Posts: 777
PostPosted: Wed Jul 31, 2019 6:46 pm Reply with quote
"Those youths sure are excited about banking!"
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Kaorichama



Joined: 25 Jul 2019
Posts: 18
PostPosted: Wed Jul 31, 2019 6:53 pm Reply with quote
I knew some companies were pretty desperate to attract young people but this... Holy fudge, Italy
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mulletZERO



Joined: 08 Aug 2008
Posts: 76
Location: USA
PostPosted: Wed Jul 31, 2019 7:43 pm Reply with quote
I'm sorry I know it's wrong that they plagiarized the official artwork, but this is hilarious.
What was their thought process behind this? "No one will ever recognize what the original drawing is from, it'll be fine"
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Kiskaloo



Joined: 04 Jan 2018
Posts: 23
Location: Seattle
PostPosted: Wed Jul 31, 2019 7:57 pm Reply with quote
mulletZERO wrote:
What was their thought process behind this? "No one will ever recognize what the original drawing is from, it'll be fine"


I imagine this campaign was done by an outside ad agency I would not be surprised at all if the bank PR team did not know MHA and they therefore would not recognize the characters as infringing another IP. The client relations team at the ad agency themselves probably didn't recognize it (or I would like to believe they would not have approved presenting it to the client).

As such, I expect the infringement was due to a member of the team who designed/composed the ad.
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Superfield



Joined: 13 Jun 2016
Posts: 54
PostPosted: Wed Jul 31, 2019 8:15 pm Reply with quote
"You fools! You got their stunt doubles!"
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Top Gun



Joined: 28 Sep 2007
Posts: 3373
PostPosted: Wed Jul 31, 2019 9:39 pm Reply with quote
This is exquisite. Laughing
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GX5000



Joined: 17 Mar 2019
Posts: 4
PostPosted: Wed Jul 31, 2019 9:42 pm Reply with quote
Superfield wrote:
"You fools! You got their stunt doubles!"

Darn I wish I give give you an upvote for that! Laughing
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kotomikun



Joined: 06 May 2013
Posts: 722
PostPosted: Wed Jul 31, 2019 10:21 pm Reply with quote
Kiskaloo wrote:
As such, I expect the infringement was due to a member of the team who designed/composed the ad.


Obviously, but what was that person's thought process? I'd guess something along the lines of "I'll just recolor this thing from Google Images to save time, looks like some cartoon for kids or whatever, no one will notice." Little did they know the internet notices everything.

I don't know which part of that thing is funnier--the Tsuyu with a normal human mouth (almost identical to Deku's), or that they edited out Iida's glasses for no apparent reason. Or maybe Ochako's other leg, which appears to have turned invisible.
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Sekaro



Joined: 12 Nov 2018
Posts: 132
PostPosted: Wed Jul 31, 2019 11:30 pm Reply with quote
Reminds me of that one article where a hospital/clinic of some sort hired a design firm to create a logo for them... only to realise that the logo was directly copied from the Umbrella Corporation from Resident Evil. The hospital also didn't have any idea that it was from a video game series Laughing
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CatSword



Joined: 01 Jul 2014
Posts: 1250
PostPosted: Thu Aug 01, 2019 12:05 am Reply with quote
deviantART tracers be like
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LiteMangime



Joined: 21 Jun 2014
Posts: 183
PostPosted: Thu Aug 01, 2019 7:25 am Reply with quote
"The bank has not issued a statement regarding the artwork."

I kind of want them to.
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TarsTarkas



Joined: 20 Dec 2007
Posts: 4147
Location: Virginia, United States
PostPosted: Thu Aug 01, 2019 8:16 am Reply with quote
They won't. The bank will bide it's time, until it all blows over. I wouldn't want to be the ad company though.
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Greed1914
It's Over 9000!It's Over 9000!


Joined: 28 Oct 2007
Posts: 3362
PostPosted: Thu Aug 01, 2019 12:44 pm Reply with quote
To be fair, if wearing glasses is an effective disguise for Superman, how could they have known that people would recognize Ida without his glasses?
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jdnation



Joined: 15 May 2007
Posts: 1167
PostPosted: Thu Aug 01, 2019 5:21 pm Reply with quote
It could also be due to something really stupid, like someone downloaded their kids' just-for-fun drawing into the wrong folder.
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jree78



Joined: 14 May 2011
Posts: 119
PostPosted: Thu Aug 01, 2019 10:29 pm Reply with quote
kotomikun wrote:
Kiskaloo wrote:
As such, I expect the infringement was due to a member of the team who designed/composed the ad.


Obviously, but what was that person's thought process? I'd guess something along the lines of "I'll just recolor this thing from Google Images to save time, looks like some cartoon for kids or whatever, no one will notice." Little did they know the internet notices everything.

I don't know which part of that thing is funnier--the Tsuyu with a normal human mouth (almost identical to Deku's), or that they edited out Iida's glasses for no apparent reason. Or maybe Ochako's other leg, which appears to have turned invisible.


I guess that person's thinking would be, oh my boss doesn't know what MHA is nobody else will care I could just copy this and make some money.
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