Prince of Tennis' Atobe Is Here to Serve You Milk
posted on by Kim Morrissy
Prince of Tennis character Keigo Atobe, resident pretty boy and a regular top-scorer in the franchise's yearly popularity contests, has a new calling in life beyond playing tennis. Starting from Monday, he has been appearing in an animated TV commercial for Morinaga Milk Industry's Miloha drink product. Atobe is depicted wearing a cow hoodie while encouraging a girl to drink Miloha with his typical brash confidence.
The company also posted the ad on YouTube, embedded below:
The ad is a parody of an earlier ad featuring actress Kana Kurashina (Bartender, Minasan, Sayonara). One viewer posted a comparison video on Twitter, demonstrating the close similarities:
「誰よその女」がトレンド入りしてるけど前回のパロディなのに気づいて再現度に感動してる pic.twitter.com/qZicXouVC1— moca (@izoneee112) August 3, 2020
As the cherry on top, "Keigo Atobe" answered questions about his involvement in the ad while in-character. When asked how the "filming" the commercial went, the fictional character responded: "It was my first time doing filming for a commercial, but it was more straightforward than I expected. I thought it would be somewhat harder. Oh well, I can do this much no sweat. It was a rather good experience. In the ad, I appear as the 'Spirit of Miloha' in the form of a cow, and it really made me think that there's nothing in this world that doesn't look good on me."
According to a comment by Morinaga Milk Industry, Keigo Atobe showed up for the filming in his personal helicopter. The entire shoot was performed in one take. According to a person who knows Atobe well, he practiced his part over and over again while watching Kana Kurashina's version. "That's Atobe-sama for you, he never does anything in half-measures."
Morinaga Milk Industry also plans to organize a campaign around Atobe's birthday in October 4 to give out clear files inspired by the commercial. Details will be provided through the company's official Twitter account at a later date.
Source: Comic Natalie