DMR Launches Three New Linear Channel, Expands Distribution of Another, via Distribution Deal with Stirr

Free Ad-Supported Television (FAST) Versions of RetroCrush, Midnight Pulp and Cinehouse to Bolster STIRR's Growing Channel Line-up

NEW YORK, JULY 23, 2020 ̶ DMR
(, an independent digital media and advertising company that is celebrating its 10th anniversary, has expanded upon its recent entry into the linear, free advertising-supported television (FAST) space. It is doing so via a new deal with STIRR, an ad-supported, live and on-demand streaming service that launched in January 2019, which will carry three of DMR's streaming video channels and can be accessed on STIRR via iOS and Android devices, as well as Amazon Fire TV, Apple TV, and online at”

Under the initial agreement between the two companies, STIRR is adding RetroCrush (classic anime), Midnight Pulp (horror/thriller/action), and Cinehouse (arthouse and independent cinema). This marks the linear premiere of both RetroCrush, which DMR launched as a streaming VOD channel this past March, and Cinehouse, a brand that has initially only been available via the company's social media channels.

Said DMR Co-Founder and CEO David Chu, “We are excited to partner with STIRR to launch two new linear FAST channels, and expand the reach of Midnight Pulp. Over its first year in business, STIRR has shown tremendous growth while engaging with consumers across America, and we look forward to helping the platform expand its channel portfolio through the curated content on which our company has built its reputation over the last decade.”

“DMR has a host of content not offered by others in the space, and their channels are going to bring some of the most popular cult classics to the STIRR platform,” said Ben Lister, director of content acquisition and business development for STIRR. “Our audiences have come to expect STIRR to offer a wide variety of free programming, and this partnership furthers that mission.”

Initial Programming Highlights

Each channel showcases premium movies and other entertainment content, in their respective genres, from around the world. The following provides an overview of content that can be found on each DMR linear channel now live on STIRR:

RetroCrush ̶

  • Memories - Three visionary sci-fi short stories by Katsuhiro Otomo, the creator of Akira, are brought to life by the top animation studios in Japan. Featuring a script by Satoshi Kon and direction by Otomo himself.
  • Lupin III: Legend of the Gold of Babylon - It's Thugs vs. Thieves when Lupin & Co. go up against a bevy of baddies in a trans-continental trust-nobody trek after a treasure of biblical proportions!
  • Appleseed - An elite swat team works against the clock to stop a terrorist plot in an utopian city run by a super computer in the original anime classic from 1988.

Midnight Pulp ̶

  • Office - From legendary director Johnnie To comes this one-of-a-kind corporate culture musical set during the 2008 Financial Crisis! Chow Yun-fat and Tang Wei star.
  • RiffTrax: Wonder Women - RiffTrax stars Mike, Kevin and Bill (former stars of Mystery Science Theater 3000) give their comedic riffing to this campy 70s action classic.
  • Ryuji's Journey: The Crest of a Man - The new head of a powerful family faces danger from an evil rival out for blood in this Yakuza classic.

Cinehouse ̶

  • Alexander The Great - One of the most dazzling personalities in history, Alexander the Great was also one of its greatest commanders. His openness to the foreign cultures of the lands he conquered provides a timely touch to this lavish docu-drama.
  • Anna Karenina - Vittoria Puccini, Santiago Cabrera and Benjamin Sadler star in this lavishly produced limited series adaptation of Leo Tolstoy's classic novel.
  • Peep Show - Academy Award-winner Olivia Coleman stars in this classic British comedy series about two dysfunctional friends (David Mitchell; Robert Webb) sharing a London apartment who go through the ups and downs of life.

For programming images, click here.

Earlier this year, DMR launched its first linear FAST channels via the Samsung TV Plus platform: AsianCrush (pan-Asian), Cocoro (kids/family), KMTV (K-pop), Midnight Pulp and YuyuTV (general entertainment). The company is in active discussions to expand linear distribution of these, as well as Cinehouse and RetroCrush, in the coming months.


STIRR is a free ad supported streaming service featuring a mix of live local news, TV shows, movies, sports and lifestyle programming. Each week, STIRR delivers more than 2,400 hours of live, local news, in

addition 100 live, linear channels. The STIRR app is available on Roku TV, Fire TV, Apple TV as well as iOS and Android device or at Based in Santa Monica, CA STIRR is a first of its kind OTT service created, owned and operated by Sinclair Broadcast Group.

About DMR

Digital Media Rights (DMR) is a privately-held digital media and advertising company founded a decade ago by industry veterans Michael Hong and David Chu. Pioneers in digital RRentertainment content distribution, DMR is transforming the industry while specializing in three distinct areas: Digital Distribution, OTT and Social Media Video Channels and the DMR Advertising Marketplace.

DMR is one of the world's largest content aggregators and distributors with a catalog containing more than 7,500 premium titles from leading TV networks, studios, producers and sales agents. The company has cultivated distribution deals with Amazon Instant Video, Amazon Prime, Hulu, Netflix, Cable VOD, iTunes, Google Play, FandangoNow, Tubi, PlutoTV, Hoopla, Kanopy, Vudu, to name a few. The DMR Advertising Marketplace provides video and display ads via direct sales and programmatic channels (Connected TV, desktop, and mobile) while connecting brands and media buying agencies to premium publishers.

As a publisher and developer, DMR owns and operates seven OTT channels that have become leading destinations for their respective genres: AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), YuyuTV (general entertainment), RetroCrush (classic anime), Cocoro (kids/family) and KMTV (K-Pop). These are available as video-on-demand (AVOD and/or SVOD) apps on Smart TVs, mobile and connected TV devices; on the web; and/or as linear, free ad supported television (FAST) channels on Samsung TV Plus. It also curates several social media video channels for the above brands, as well as AfroCrush (global Black culture), C-Crush (Chinese dramas), K-Crush (Korean pop culture) and QTTV (LGBTQ+).

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