Global Creator MrBeast Announces Multi-Platform Partnership with Naruto Shippuden

Collaboration To Span Limited-Edition Apparel, Merchandise, and More 

GREENVILLE, NC; February 13, 2026 — Jimmy Donaldson, known globally as MrBeast, and the iconic anime franchise NARUTO SHIPPUDEN, created by legendary mangaka Masashi Kishimoto and produced by Studio Pierrot, today announced a first-of-its-kind collaboration in partnership with Viz Media—uniting the world's most-followed creator with one of the most influential anime series of all time.  

The partnership will include limited-edition apparel and merchandise. While specific project details will be revealed in the coming weeks, the collaboration will also feature a series of fan activations scheduled throughout the year.  

Fans can shop the MrBeast & NARUTO SHIPPUDEN, collection at mrbeast.store/naruto starting Monday, February 16 at 9:00am PT.  

“This is a full-circle moment for me,” said Jimmy Donaldson, aka MrBeast. “I grew up watching Naruto. It's a story about starting from nothing, working hard, and never quitting. Those themes shaped how I think about creating and building. Partnering with Naruto is honestly surreal.”

“MrBeast and Naruto are global forces, each with an unparalleled ability to inspire and engage passionate fandoms. Naruto's enduring message of overcoming adversity through strengthening your community is a natural fit with MrBeast's mission to uplift and give back, bringing that same spirit to a new generation. We couldn't be more thrilled to partner on this collaboration,” said Simon Chin, Senior Manager Business Development Viz Media. 

Two years in the making, the partnership celebrates a shared ethos between MrBeast and the NARUTO SHIPPUDENfranchise: perseverance, teamwork, and the conviction that any individual can achieve the extraordinary through dedication and community.  

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About MrBeast:
Jimmy Donaldson is the creator behind the most subscribed YouTube channel in the world, MrBeast, where he has over 460 million subscribers, over one billion followers across social platforms, and over 6 billion monthly views. He entertains and inspires a global audience through viral spectacles, engaging challenges and massive giveaways, including millions of dollars in food and supplies for those in need. His company, Beast Industries, is one of the most influential media and product services companies having a positive impact on the world – it includes the fastest growing global chocolate brand, Feastables, and Amazon Prime Video's most watched unscripted series ever, Beast Games., which is now in its' second season.

About NARUTO:

NARUTO SHIPPUDEN follows Naruto Uzumaki, a mischievous young ninja with big dreams of becoming Hokage—the leader of his village. What begins as a coming-of-age story quickly unfolds into an epic journey of perseverance, friendship, and destiny. Created by legendary mangaka Masashi Kishimoto, Naruto has become one of the most influential anime franchises of all time, selling over 250 million manga copies globally and shaping generations of fans worldwide.Since its debut in 1999, Naruto has grown into a global pop-culture phenomenon, spanning bestselling manga, hit anime series, films, video games, and viral cultural moments—from music and sports celebrations to internet-breaking memes. Today, Naruto continues to inspire audiences across generations, with its legacy living on through BORUTO.https://naruto-official.com/

About Viz Media: 

Wherever manga and anime fans are, we are! Viz Media is No. 1 in Japanese pop culture, introducing fans to what's now, new, and next. Home to the world's most influential and groundbreaking storytellers and artists, who today drive multiple industries from publishing and animation to film and gaming. If it's big in Japan, you can find it at VIZ.

Viz Media is proudly certified as a Most Loved Workplace® in America and Inc Magazine's Best Workplace. For more information on Viz Media visit: https://www.viz.com/