Two New Miffy Product Lines by Cotton On and Douglas Launch

NEW YORK – March 5, 2021 – Miffy, the world-renowned bunny created by Dutch artist Dick Bruna has paired up with Australia-based fashion brand Cotton On, and Douglas, one of the oldest and most respected plush companies in the United States, to launch a new line of baby apparel and plush toys, respectively. Both product lines are available online now.

Cotton On plays on Dick Bruna's emphasis on simplicity and clean lines. The exclusive line features light soft jersey knit fabric with unique prints and include must-have staples such as tees, leggings, and rompers. The comfy leggings offer knee protection for when little ones are crawling, and the rompers feature covered feet and grippy soles for less slipping when they're learning to walk. Details on items are as follows:

· Baby Miffy Vanilla Short Sleeve Bubbysuit – Price: $16.99 Sizes: Newborn – 24 months

· Baby Miffy Vanilla Long Sleeve Zip Romper – Price: $19.99 Sizes: Newborn – 24 months

· Baby Miffy Black Short Sleeve Tee – Price: $16.99 Sizes: 0 – 24 months

· Baby Miffy Vanilla Legging – Price: $14.99 Sizes: 0 – 24 months

No Easter basket should go without a cuddly bunny and Douglas offers a variety of sizes and styles that brings the iconic designs by Dick Bruna to life. From the classic colors Miffy is renowned for to the fashionable to a meaningful mantra, there is a plush bunny for little trend setters everywhere. Douglas's plush collection includes:

· Miffy Trend Hot Pink, Small Plush $10.95

· Miffy Trend Yellow, Small Plush $10.95

· Miffy Trend Aqua, Small Plush $10.95

· Miffy Classic Red, Small Plush $10.95

· Miffy Classic Blue, Small Plush $10.95

· Miffy Classic Yellow, Small Plush $10.95

These items are also available at

· Miffy Classic Blue, Medium Plush: $15.95

· Miffy Classic White, Medium Plush: $15.95

· Miffy “It's Cool to be Kind”, Medium Plush: $15.95

· Miffy Deluxe White, Large Plush: $19.95

· Miffy Classic Red, Large Plush: $19.95

About Dick Bruna and Miffy

Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 85 million copies and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series. Mercis bv is the worldwide licensor for Miffy.

About The Joester Loria Group

The Joester Loria Group is an award-winning full-service licensing and brand extension agency, representing Pepsi-Cola North America; Frito-Lay's Cheetos and Doritos; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial (#1 import beer in the U.S.); Kellogg's portfolio of cereal and snack brands; Entenmann's baked goods; Jack Link's meat snacks; Cabot Creamery, The World of Eric Carle™ including The Very Hungry Caterpillar; Waste Management; 1-800-Flowers portfolio including Harry & David, Moose Munch, Cheryl's Cookies, The Popcorn Factory; and Miffy.

discuss this in the forum |
bookmark/share with:

Press Release homepage / archives