Hello Kitty Island Adventure Sells Over One Million Copies

Critically Acclaimed Cozy Life Sim Gift Box Edition Available Now

Boulder, Colorado (November 20, 2025) – Sunblink and Sanrio® today announced that Hello Kitty Island Adventure has officially sold over one million copies worldwide across Nintendo Switch, PC via Steam and PlayStation 5. Developed by the independent dreamers at Sunblink in partnership with Sanrio, the critically acclaimed cozy life simulation game reached this milestone in less than a year following its January 30, 2025 launch.

Watch the Gift Box Edition trailer here.

This triumphant milestone would not be possible without Sanrio's dedicated fan community supporting new features, stories and the recent launches of Wheatflour Wonderland and Hello Kitty Island Adventure for PlayStation 5. Two years after launch, Hello Kitty Island Adventure holds a 4.9/5 rating with over 134,000 reviews on Apple Arcade and holds 93% very positive user reviews on Steam.

Fans can purchase the Hello Kitty Island Adventure Gift Box Edition now for $59.99 / €59.99 / £52.99. The Gift Box Edition will include the Deluxe Edition, one year of Legacy Event Clothing and Furniture from a variety of seasonal celebrations, along with charming physical exclusives. This includes a Critters & Fish Guide, 18 Collectible Character Cards, 1 randomly packed Premium Card with Foil Finish, an envelope filled with Tophat's Memories and a super-cute double-sided poster, with all items packaged in a Collector's Tuck-in Box.

Hello Kitty Island Adventure has redefined the “cozy adventure” genre, blending comforting activities like crafting and decorating with a vast, explorable world filled with quests, challenges and puzzle-solving. Widely celebrated by fans and critics alike, the game has been honored with Apple Arcade's Game of the Year and a Webby People's Voice Award, alongside major nominations including Best Mobile Game at The Game Awards 2023 and Mobile Game of the Year at the 27th Annual D.I.C.E. Awards.

In Hello Kitty Island Adventure, Hello Kitty® invites you to join her and her friends at Big Adventures Park, where My Melody™ is opening a brand-new gift shop. Express yourself as an original, Sanrio-style avatar with a wide range of adorable customization options. Cook delicious food and decorate your space with hundreds of furniture items. Share gifts and complete quests to deepen your friendship with beloved characters. Invite other players to your island and complete multiplayer challenges or build beautiful vacation homes together.

Hello Kitty Island Adventure is now available on Nintendo Switch 2, Nintendo Switch, Nintendo Switch - OLED Model, Nintendo Switch Lite, PlayStation 5, PC via Steam and free on Apple Arcade. For more information, visit the official website, join the official Discord server, and connect with Sunblink on X, YouTube, and Instagram. Find the Hello Kitty and Friends community on X, TikTok, Facebook, YouTube, Instagram, and Pinterest.

About Sunblink

Based in Boulder, CO and founded by three industry veterans behind global megahits like DragonVale, SpellFall and NinJump, Sunblink and its team members have created and managed some of the highest grossing and most downloaded games of the last decade. Their hit title, Hello Kitty Island Adventure, leveraged one of the most beloved entertainment brands in the world and pioneered the cozy adventure genre. They believe in making kind, collaborative, and imaginative games with the best partners and people in the industry.

About Sanrio®

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @Sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.